SearchCap: The Day In Search, April 8, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Google Explains Why Your New Page’s Number One Ranking May Drop Google’s head of search spam, Matt Cutts posted a video explaining why it is not uncommon to see a new page rank very well in Google early on, and then, that ranking declines over time. Matt explains that sometimes, Google has a hard time figuring out the original source of a new piece of content. [...]
  • Google Notifying Searchers That They Use Cookies (EU Localized Google) If you search for anything at Google UK or on any of the 27 localized versions of Google in the European Union, Google will now prompt you with a notification that they are using cookies to provide search results to you. In fact, Google says that by using Google search you are agreeing to allow [...]
  • 10 Things SEOs & SMBs Should Know About New Google Places Dashboard Recently, Google announced some significant changes to their Google Places dashboard. The wires have been humming ever since, and the reaction has ranged from fall-off-seat excitement to ‘humph, is that it!?’ Whatever the opinion, the truth is that these changes signify a big development in the way Google handles ‘Local.’ Google has been talking up [...]
  • The Keyword Discovery Process For Enterprise Sites The keyword discovery process is critical for managing enterprise projects, as it forms the bedrock of brand messaging in search and social for large-scale websites or multiple brand sites under one corporate umbrella. This process is similar to keyword discovery for smaller sites; however, the difference in scale makes the process more complex. There are [...]
  • Google Shuts Down Payday Loan Advertiser’s Campaigns Over The Weekend According to TheDrum.com, Google pulled all paid search ads run by Moneysupermarket.com as part of a crackdown on payday loan vendors that disregard AdWords’ policies. The Drum reports: Google pulled all Moneysupermarket’s domain level ads including all campaigns across car and home insurance on Saturday (6 April) evening. The ads were down for over 24 [...]
  • Six to Choose from: Attend a Workshop June 13 at SMX Advanced, Seattle Attend SMX Advanced June 11-12 for pro-level sessions on maximizing paid search campaigns, building quality links, optimizing search results across multiple devices and more. Register soon to secure your spot at the only search marketing conference designed exclusively for experienced internet marketers. Want more? We’ve got six deep-dive workshops conducted by leading experts on June [...]
  • Google’s Mapping Contest In India Creates Uproar Google has run up against some of India’s restrictive laws in the past, most notably in the context of vague and expansive censorship rules for content and search results. A new episode involves a crowdsourced mapping contest run by the company to obtain data for Google Maps. According to the Wall Street Journal (WSJ), Google ran [...]
  • Where To Begin With SEM Benchmarking I love benchmarking. I measure the progress of my diet (not going well), the MPG of my car, how my stock portfolio is doing against the market, whether my favorite football team is better than it was last year, and so forth. And, since everyone reading this is a search engine marketer, you are probably [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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