SearchCap: The Day In Search, April 9, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Consider The Ends To Justify The Means In PPC

    “En toute chose il faut considérer la fin.” (In everything one must consider the end) – Jean de La Fontaine, 1668 It seems that every initial conversation with a prospect, or a new client, seems to start out as follows: Me: “What are your business goals?” Client: “I want more {clicks, actions, conversions} at [...]

  • How The Bing Toolbar May Accidentally Submit Private Pages & Ads

    Microsoft has confirmed that they do discover and index URLs that they find through users surfing the Internet with the Bing Toolbar installed. This can be a concern for those who know certain URLs are only accessible if the individual knows about it and navigates to the URL with the Bing Toolbar installed. For example, [...]

  • How To Prune The Enterprise Link Tree

    As Barry Schwartz pointed out earlier this month, Google’s warning sites about spammy link practices. And it’s no April Fool’s joke. While most of the attention’s been focused on affiliates, link networks and the like, enterprise sites need to take a careful look at their own link profiles. But that’s not easy. Instead of hundreds [...]

  • Eadweard J. Muybridge 182nd Birthday Google Logo

    Google is honoring the 182nd birthday of Eadweard J. Muybridge, the photographer most well known for capturing motion in his works. He in fact created a device named the zoopraxiscope, which was used for projecting motion pictures. Google’s logo represents one film strip almost everyone recognizes from history books, the Galloping horse. Here is a [...]

  • How “Facebook Search” Could Help Google Escape The Antitrust Noose

    Last week in the Chicago Tribune former judge and scholar Robert Bork (who is also a Google advisor) penned an opinion column arguing that by the accepted standards of antitrust law Google has done nothing legally wrong. Bork says, “There is extraordinary competition in the search engine business. Look at the proliferation of what are [...]

  • Page To Anti-Trust Critics: “Actions” & Google+ Are An Essential Part Of Search

    Google’s taken flak over the past year from critics about how the company has been integrating actions such as booking flights or hotels into its search results. It’s also faced criticisms that it is leveraging its search dominance to build its Google+ social network. I found it notable that Google CEO Larry Page, in his [...]

  • Search Month: March 2012 Search News, In Review

    Search Month is an exclusive monthly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land from the previous month. Below are top stories organized by topic that happened over the past month. Each topic (or Search Engine Land column) is also a link, where you can click through and [...]

  • SearchWeek: April 2, 2012

    Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and [...]

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Coupon Freaks

    what an awesome day for SEO content! :D 

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