SearchCap: The Day In Search, August 1, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Dumps The Supplemental Results Label
  As many expected, Google has announced that it is dumping the supplemental result label for pages listed within its supplemental index. Does that mean the supplemental index has gone away? No. But Google promises that being in the supplemental index versus the main index should be less of an…
• Google’s Last Visited Time Stamp Gets Down To The Minute
  Google Cache Showing Last Retrieve Dates in Minutes at Search Engine Roundtable shows how Google is now showing when it last visited some pages on a per minute or per hour basis, rather than in the traditional per day style. For example, this is how Google has normally shown last…
• Google Maps Plus Sign In Sponsored Results
  AccuraCast reports seeing Google UK experimenting by placing a Google Maps "Plus Box" feature within Google sponsored results….
• How To Optimize B2B Pay Per Click In 4 Hours A Week, Part 2
  In Part 1 of "How To Optimize B2B Pay Per Click In 4 Hours A Week", I wrote that in most B2B companies, the person or team that manages PPC campaigns and landing pages is under constant pressure to "do more with less". This means that search marketing is…
• Managing Search Marketing Campaigns With Social Media Tools
  Social media tools such as blogs, wikis, podcasts, videocasts or vlogs, social networks, etc, are proving to be a great way for businesses to spread a corporate message, to improve their branding and to support a myriad of other external communication requirements. But what about their use as internal…
• Google Gets Some Of What It Wanted From The FCC
  Google is seeking to penetrate and open up the walled garden that is the US wireless market. Carriers are the gatekeepers, controlling access and the devices available to consumers. In Europe the situation is quite different, allowing consumers to buy any phone and essentially use them with any operator. Google…
• Google, Microsoft & Others Want Copyright Warnings To Be Clearer
  Google, Others Contest Copyright Warnings from the Wall Street Journal reports the Computer and Communications Industry Association (CCIA), which includes Google and Microsoft, are filing a complaint with the FCC about how some content companies are taking their copyright warnings a bit too far. The CCIA would like the FCC…
• Google: Not Ready To Behaviorally Target
  We explained last week how Google was using search history to refine the ads it shows to searchers. But for now, Google says that’s as far as it plans to go to behaviorally target people. Google wary of behavioral targeting in online ads from Reuters goes into more about this,…
• Aaron Wall Does Q&A With Danny Sullivan
  Aaron Wall of SEO Book has posted a new interview with me. I normally don’t highlight these type of interviews here on the blog, but Aaron asked a lot of interesting questions that really got me thinking — and I thought readers here might like a heads-up about it. In…
• Yahoo’s ROBO Study: Search Has Big Impact On Offline Purchases
  Earlier this week, Yahoo released the results of a major study of online advertising and consumer retail purchase behavior. Conducted in conjunction with comScore between April, 2006 and January, 2007, the study sought to quantify "the impact of search marketing and display advertising on consumer shopping behavior and the in-store…
• Free Webcast This Thursday: Managing SEO for Big Sites, Big Brands
  In theory, Search Engine Optimization (SEO) is the same process whether your site has ten pages or ten thousand… or is it? In practice, SEO at large companies has its unique problems and solutions for marketers. So how do you effectively manage SEO for a website that reaches across an…

Search News From Around The Web:

Applications & Portal Features

• Official Google Blog: Google Finance in Canada – for real, Official Google Blog
• Official Google Blog: Google Apps goes global, Official Google Blog

Business Issues

• Can My Yahoo Compete With Facebook and iGoogle?, Read/Write Web
• Amazon To Launch Payments Services; Will Compete With PayPal and Google Checkout, Techcrunch
• When Will Google Have a Flat Quarter?, Traffick

Conferences

• Top Lines Overheard at Search Engine Strategies After Hours Parties, www.webbedmarketing.com
• Taking Off at SES Travel Edition, Search Engine Watch

Paid Search & Contextual

• Click Fraud and Search Syndication Networks: What you don’t know can Hurt you!, Rimm Kaufman
• DoubleClick tries to poach AdBrite’s customers, Valleywag
• Google Wants You to Fail Your Adwords Exam, PPC Lab

Searching

• Meta Spam: Search Results in the Search Results, SEO Book
• Search Indexing Dead Ends: IBM Patent Explores Dangling Nodes, SEO By The Sea
• How-to posters from Google, Pandia

SEM Industry

• Training a New SEO, Search Engine Watch Blog
• Answer these Ten Questions Before You Charge for SEO Services, SEOmoz
• My New SEW Experts Column, www.evilgreenmonkey.com
• Apparently I Work for Google, SEOmoz
• Happy Fourth Birthday, High Rankings Forum: SEO Speedwagon, Intrapromote

SEO & SEM

• SEO 101 : I Built It, So Where Are They?, Search Engine Journal
• SEO 101 : Links, Search Engine Journal
• How Google Failed to Hide Supplemental Results, Half’s SEO Notebok
• Google Hides Supplemental Results Label in Google.com: Webmaster Reaction, Search Engine Roundtable
• How to Find if a Page is in Google’s Secret Supplemental Results, Jim Boykin
• SEO through PPC Eyes, Search Engine Guide
• 8 Ways To Optimize For Personalized Search, Search Engine Journal
• Blog pirates on the horizon! – Download Squad, Download Squad

Social Media

• Groking MyBlogLog, Yahoo Publisher Network
• Social Networking Goes Global, comScore
• TC Interns – 10 Favorite Facebook Applications, TechCrunch

Video, Music & Image Search

• Google: YouTube tool won’t block uploads, Macworld

Other Items

• Another Google Calculator Easter Egg, Google Blogoscoped

Hot Items From Sphinn, Our Social News Sharing Site:

• Training a New SEO. Or, traits you need to have.
• Answer these Ten Questions Before You Charge for SEO Services
• SEO 101: I Built It, So Where Are They?
• 61 Official Google Blogs with Links to RSS/Atom/Discussion Groups and OPML file
• 10 Secret Benefits of Attending SEM Conferences. Shhh.
• Google Has A Quilt Shop In Venezuela (PICS)
• Search Engine Optimization Tricks for WordPress
• How To Create A Viral Facebook App