SearchCap: The Day In Search, August 1, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Yelp Posts Q2 Revenue Gain, Claims 78 Million Users Globally

    Yelp just announced second quarter revenues of $32.7 million compared with $27.4 million last quarter. This beat analyst expectations. The company also said it had a net loss of $2 million compared to a loss of $1.2 million a year ago. Yelp reported that revenues for the first two quarters this year grew significantly to [...]

  • Google To Be Backdrop For Vince Vaughn, Owen Wilson Flick Filming Now

    Ever wonder what it’s like being an intern at Google? Well, don’t look to an upcoming film, called “The Internship,” to provide much insight, even though the movie, starring Vince Vaughn and Owen Wilson, is set at the search giant, as reported by Search Engine Watch. The comedy, which Vaughn expects to garner an “R” [...]

  • 3 Steps To Understanding When, Where & How In B2B SEM

    In our B2B marketing campaigns, we have the dual challenges of having limited resources and more sophisticated buyers of our services and products. While this is a reality, the good news is that it challenges us to be more creative and effective in our pursuits. This enables us to produce more with less and infuses [...]

  • Study: YP Delivers “Better Value” Than Google AdWords

    A newly published study has concluded that YP.com advertisers see a meaningfully lower “cost per call” vs. those using Google AdWords. The study was commissioned by YP, formerly AT&T Interactive and AT&T Advertising Solutions. The average cost-per-call for YP ads was $46 vs. $88 for AdWords. More specifically, the study found that the YP cost-per-call [...]

  • Share the Experience: Send Your Team to SMX…and Save

    Shared knowledge, experiences, vocabulary…they’re all part of building an effective internet marketing team. And Search Marketing Expo – SMX East is an exceptional opportunity for teams to learn and network. Choose from more than 50 sessions on the SMX East agenda covering topics including search engine optimization (SEO), paid search advertising (PPC), social media marketing, [...]

  • MozCast Automates Google “Weather Reports”

    SEOmoz announced a new neat service that aims at providing insight into if Google has run a major search index/algorithm update in the past by tracking 1,000 keywords every 24 hours from a select number of web sites. The service is called MozCast and literrally shows a weather report based on ranking fluctuations. It is [...]

  • “Strategic Link Building Strategy in the Penguin Age” – webcast Thursday at Digital Marketing Depot

    Our sister site, Digital Marketing Depot, is hosting a webcast on Thursday, August 2 that will help marketers better understand how to develop a strategic link-building plan — particularly in light of recent changes in Google’s algorithms. “Strategic Link Building Strategy in the Penguin Age” features Jonathan Ball and Erin Everhart, and will explain how [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

SEM Industry

SEO & SEM

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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