SearchCap: The Day In Search, August 10, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Search In The Year 2010
  If I ever had to build a search engine, or more precisely, the interface of a search engine, this would be the team I would want to bring together. When I came up with the idea of looking forward three years and speculating on what the search results page…
• Search in Pictures: Martha Stewart, Jesca Hoop & Crazy Hat Day
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more….
• Searcharazzi: So Over Google Storage Increase
  If there was a silver lining to the rainy morning it was that little note above Searcharazzi’s Gmail inbox, stating “You are almost out of space for your Gmail account. You can view our tips on reducing your email storage or purchase additional storage (you must be logged in…
• The Google Homepage And Global Warming
  A number of people, including those that run the sites Blackle and Darkoogle, have argued in the recent past that Google should turn its homepage (and results background) from white to black to save energy. (Both of the above sites use the Google custom search engine). Here’s some background on…
• Google: Actually, Dashes Aren’t The Same As Underscores Yet
  Matt Cutts of Google informed us that Stephan Spencer’s report at News.com that Google now treats underscores as word separators to not be 100% correct. Matt explains that he is having “someone looking at that now,” but Matt “wouldn’t consider it a completely done deal at this point.” Meaning that…
• Google Selling Extra Storage For Gmail, Picasa & More; Microsoft Launches Own SkyDrive Solution
  The Google Blog announced they are allowing users to pay for additional storage for Gmail and Picasa. Currently Google gives you 1GB of free space for Picasa and 2.8GB of free space for Gmail. So you can currently by additional space for Picasa and Gmail, Google hopes to expand this…
• AOL Having Second Thoughts On Netscape As Digg Clone?
  Netscape is now pitching a “classic” version of the former portal site, which appears to be a way to woo back some of those who dislike the Digg-style social news site, they launched on Netscape.com in June 2006. But Netscape also says that despite the “alternative” experience, the social news…
• Del.icio.us, StumbleUpon Founders Headline Search Marketing Expo – SMX Social Media
  We’re pleased that Del.icio.us founder Joshua Schachter and StumbleUpon founder Garrett Camp will keynote our Search Marketing Expo – SMX Social Media event in New York City, October 16 & 17. SMX Social Media is your opportunity to learn social media marketing from the visionaries and trailblazers of the consumer-engagement…
• Marchex Acquires Call Vendor VoiceStar
  Marchex announced this afternoon that it has acquired VoiceStar, which provides pay-per-phone-call (PPCall) and call tracking services to a range of companies online and their advertisers. The reported acquisition/investment price is $28 million. VoiceStar is expected to generate $1.5 million for the full year 2007 and double that in 2008….

Search News From Around The Web:

Applications & Portal Features

• Exclusive In-Depth Preview: Google Mashup Editor, Rev2.org

Business Issues

• Powerset Releases Growth Models To Public, Techcrunch
• aQuantive shareholders clear Microsoft buyout, E-Consultancy
• Sina Announces Google Partnership Deal, Search Engine Watch Blog
• MediaWhiz Latest Ad Network For Sale?, TechCrunch
• Yahoo president buys $1.1 million in stock, CNN Money

Link Building

• Advanced Link Building – An Interview With Fantomaster, LinkJuicy

Paid Search & Contextual

• Master Yahoo Search Marketing Panama, Search Engine Journal
• Hey, good looking! How to write beautiful adCenter ads…, adCenter Blog
• Publishers go Dutch with newest AdSense forum, Inside AdSense
• Google’s Greatest Act of Charity, InformationWeek
• Know Where Your Ad Spend is Going – Know Your Clicks, Search Engine Guide
• Ingenio Partners With LexisNexis For Legal Pay-Per-Call, MediaPost
• Site maintenance on Saturday, August 11th, Inside AdSense

Searching

• Interview with Google’s Sep Kamvar, Lead Software Engineer for Personalization, Read/Write Web

SEM Industry

• Online SEO training becomes truly global, Pandia
• Don’t Be An SEO Alien, Search Engine Watch
• SEO Speak Translated: The Real SEO Glossary, Google Blogoscoped

SEO & SEM

• SEO Factor Weighting with Todd Freisen, SEO Beginning Podcast
• Is Google Shortening Their Snippet Character Limit?, Search Engine Roundtable
• Q&A: Google’s Greenberger Talks Campaign ‘08, Ad Age
• Is Moving Worth the Hassle?, Search Engine Guide
• Don’t Trust Google Webmaster Central (or, Is Buying a Web Business Considered Spam?) : SEO Book.com, SEO Book
• Understanding the Keyword Density Curve, BruceClay.com
• Which Way Did He Go?, SEOmoz
• Google Gadget for Keyword Research, SEO Book

Social Media

• Social Networks: Six Apart’s Brad boy is Googling a new idea, Valleywag
• Learn Social Bookmarking in About 3 Minutes, Search Engine Guide

Video, Music & Image Search

• Flickr Blog : Improved Web Uploading, blog.flickr.com
• Breaking: Veoh Sues Universal Music, Techcrunch
• Choosing Partnerships for Your Video Search Marketing, Search Engine Watch

Other Items

• Google & Cornell Libraries Announce Scanning Deal But Don%u2019t Forget About Cornell%u2019s Digitization Deal with Open Content Alliance, ResourceShelf

Hot Items From Sphinn, Our Social News Sharing Site:

• Will the Real Matt Cutts Please Stand Up
• Donít Buy Traffic, Use StumbleUpon
• Matt Cutts: Dashes and Underscores Are Not Quite Equal
• Gaming Google – It Really Is That EasyÖ
• Scraping SEMPO for Keywords
• 10 Reasons To Hate Ten Reasons Posts
• Does Sphinn’s Community Need to Learn the Basics?
• “Google isn’t just a search engine, it’s a business. If you forget that, you’re setting yourself up.”
• Even Google Canít Believe They Could Lose $13 Billion Overnight
• Going Supplemental with Google’s Extended Databases
• AOL Trashing Netscape?
• Why Do Sphinners Love SEO Nerds but Hate Pregnancy?
• Make Money from Abandoned Blogs
• Google Mistakes Own Blog for Spam – Deletes it!