SearchCap: The Day In Search, August 11, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Microsoft Doubles Up On Cashback To Give Bing A Boost

    Microsoft announced that they have created a “Bing stimulus package” using the Cashback program, in an attempt to encourage searchers to use Bing more often. Cashback is a way for Microsoft to give searchers who buy products from select merchants, after discovering those merchants through Bing, a gift, a discount. In the past, Microsoft Cashback [...]

  • 5 Microblogging Sites That Aren’t Twitter

    While Twitter is getting the lion’s share of all the social media and micro-blogging sites from the press and the blogosphere, there are other alternatives. I’m going to take you through 5 different micro-blogging platforms, pointing out the good, bad, and sometimes ugly. I’ll also point out some suggestions on how [...]

  • Caffeine: Google’s New Search Index

    Google has just unveiled a “secret project” of “next-generation architecture for Google’s web search“. This new architecture appears to include crawling, indexing, and ranking changes. For the first time, Google isn’t simply incorporating these changes into their existing infrastructure or replacing it. Instead, they’re providing a developer preview and are asking webmasters and power searchers [...]

  • Doug Cutting Leaving Yahoo

    Doug Cutting, creator of the Hadoop technology that powered Yahoo’s search index, is leaving the company at the end of August for a position at Cloudera. While the immediate reaction is to assume this is related to the Yahoo-Microsoft deal, in which Microsoft would take over Yahoo’s search engine, Cutting tells the New York Times [...]

  • Facebook Begins New Search Rollout

    Facebook said this afternoon that it’s “beginning the roll out of Facebook Search to all users,” which was previously being selectively tested. I’m unable to see it yet. But the Facebook blog explains: You now will be able to search the last 30 days of your News Feed for status updates, photos, links, videos and notes [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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