SearchCap: The Day In Search, August 11, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Twitter Preparing Official Tweet Buttons: Report

    Twitter is planning to launch an official “Tweet” button this week, according to Mashable. The button will come in three forms, according to internal Twitter documents that Mashable has published.

    When asked to confirm Mashable’s report and the authenticity of the internal documents, a Twitter spokesperson would only tell us, “Stay tuned.” The button will be embeddable [...]

  • Best Practices For Mobile Search Marketing Campaigns

    As part of the continuing series on expanding in-house search marketing efforts beyond traditional search, this week the focus is on mobile search marketing campaigns. Read on for a guide to getting started and mobile search marketing best practices. Mobile search share Some marketers argue that mobile queries still represent too small an overall volume to make [...]

  • 7 Tips To Make Better Keyword Bidding Decisions In B2B Paid Search

    What do flashing blue lights, yellow tape, and the streets of New York have in common with your PPC campaign? Much like Jack McCoy in a suspenseful episode of Law & Order, B2B marketers need to thoroughly examine the evidence before accusing their keywords. Understanding the value Before determining the fate of a keyword – either by [...]

  • Head’s Up: Your Search Marketing Strategies Need To Evolve

    Google’s recent announcement that search spend growth rates are slowing represents that search marketing as we all know (and love) it is changing. Advertisers still use search engines to market much the same way they did five years ago. But as consumer behavior expands to include searching through apps or communities or via [...]

  • 4 Principles Of Conversion Content Marketing

    Content marketing, in the words of Chris Brogan, can really “shake the tree.” Thriving at the intersection of SEO and social media, content marketing has become central to digital marketing strategy. Its objective is simple: create genuinely useful or entertaining content for many specific niches of your target audience—not to overtly promote your business, but [...]

  • How Google & Apple Sold Out The Cell Phone Revolution

    “Where’s the revolution,” I asked when Google launched its Nexus One phone earlier this year. There had been plenty of rumblings that Google would shake up how cell phones were sold in the US. Google’s Eric Schmidt once predicted we’d all be using free phones paid for by ads. But the Nexus One simply offered [...]

Search News From Around The Web:

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Video, Music & Image Search

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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