SearchCap: The Day In Search, August 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google’s June-July Updates: Site Clustering, Sitelinks Changes & Focus On Page Quality

    It’s back. And it’s bigger than ever. I’m talking about Google’s monthly announcement of search quality/algorithm changes — an announcement that the company skipped in July, making the one that they posted late Friday afternoon the biggest ever, with a reported 86 changes covering June and July. As I’m wont to do, below is a [...]

  • Zagat Take Two: Google To Acquire Frommer’s Travel Guides

    Publisher John Wiley & Sons, Inc. is selling the Frommer’s brand, publications and content to Google. Terms were not disclosed. Frommer’s is the publisher of the venerable travel guide, website and related content. Frommer’s was founded by Arthur Frommer in the 1950s and became popular because of its budget travel guides. According to the press [...]

  • Google Set For Public Shaming By British MPs Upset Over Company’s UK “Tax Evasion”

    Google has done nothing illegal. Just the same some British Members of Parliament (MPs) are angry and will likely call company executives (probably Eric Schmidt) to testify about why Google doesn’t pay its “fair share” of taxes in the UK. According to published reports and company filings Google made £395 million ($620 million) in revenues [...]

  • 5 Questions To Create A Laser-Focused Dashboard

    Dashboards exist to help make decisions. Unfortunately this principle is often forgotten. That is why many SEM’s moan and groan when it comes time to building dashboards. Without a specific end goal in mind, building any report becomes a frustrating mind reading game. When you spend the time to clarify the decision that needs to be [...]

  • How Scattergraphs Can Be Your Best Friends

    Recently, I was on an in-house SEO panel at SMX with REI’s Jonathon Colman. Most of the audience’s questions centered around explaining and reporting relevant metrics to upper management. Turns out, while search has come a long way, many execs still use terms like “Google Juice” and define success as launching a PPC campaign to [...]

  • Agenda Posted for SMX Social Media Marketing – Join Us in Las Vegas, Dec. 5-6

    Do you live and breath social media marketing? Every day. 24/7. Or manage a team that does? Join us for SMX Social Media Marketing, the only conference for social media marketing professional that delivers cutting edge paid, earned and owned social media tactics. Growing fans/followers your focus? We’ve got the latest tactics. Trying to decipher [...]

  • Will The New Yahoo CEO Focus On Local Businesses?

    Will Marissa Mayer’s appointment as Yahoo’s new president and CEO impact your long-term local marketing plan? The answer may very well be yes. As Google Employee No. 20, Mayer played an influential role in Google search and launched 100 well-known features and products during her tenure, ranging from image, book and product search to toolbar, [...]

  • Google: Many Popular Sites Will Escape Pirate Penalty, Not Just YouTube

    Google says that YouTube isn’t going to somehow solely escape its new “pirate penalty.” Any popular site may be OK, as the penalty works off of more than pure copyright infringement reports. Nuances in calculating the penalty should save popular user-generated content sites, the company said. The Pirate Penalty Initially, it sounded as if sites [...]

  • How YouTube Will Escape Google’s New Pirate Penalty

    Google has announced that it will soon penalize sites that are repeatedly accused of copyright infringement. But one site in particular doesn’t need to worry: Google’s own YouTube. It has a unique immunity against the forthcoming penalty. POSTSCRIPT: Please also be sure to read our follow-up article, Google: Many Popular Sites Will Escape Pirate Penalty, Not [...]

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Search News From Around The Web:

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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