SearchCap: The Day In Search, August 13, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • AdWords Editor Update Brings Upgraded Sitelink Management And More Google released an update to AdWords Editor, version 10.2, that supports upgraded sitelink management and several other smaller feature updates. Apparently now dubbed upgraded sitelinks, these new sitelinks rolled out in June just prior to the enhanced campaign roll-out. They give advertisers the ability to include additional details for each sitelink. So far, they’ve been spotted [...]
  • Understanding Google’s Latest Assault On Unnatural Links Without much fanfare or publicity, Google quietly updated the Link Schemes/Unnatural Links document inside the Webmaster Tools section of their site last month. If not for the excellent work of Barry Schwartz, many of us would have missed it. (I have a page change tool app set up for that exact URL, and it didn’t catch [...]
  • Bing Testing Favicons In Search Result Snippets Bing is testing displaying favicons in the search results, next to the title of the search snippet. A reader, Joshua Hedlund, emailed us a screen shot of this test. Bing has confirmed this is not a browser extension modifying the search results, but rather one of Bing’s many tests to the search results user interface. [...]
  • Master The Management Of International SEO Services Vendors Today, I’d like to address an increasingly significant and treacherous topic for global marketers, a topic which I believe is insufficiently discussed — vendor management. The issues surrounding vendor management are principally related to cost, quality and control. First though, we need to put the situation into its wider context. No global agency vendor actually [...]
  • Google Scientist: We Want To Be Able To Respond To A Query Like “Book Me A Trip To Washington, DC” Will the day come that Google can successfully respond when you tell it something like, “Book me a trip to Washington, DC” — walking you through all the queries and answers needed to complete such a complex request? Will the day come when we’re using devices that only offer voice-based search? Will the day come [...]
  • Logo Optimization: A Local SEO Stealth Tactic When local businesses look to beef up their SEO game, they’re often looking for some clever technical trick. But, one of the simplest and most elegant local SEO tactics is to optimize the site’s logo. Since many businesses are unaware of it, employing it will amount to a “stealth” tactic, giving an advantage over competitors. [...]
  • SMX East Early Bird Rates Expire Next Week. Register Now & Save! Join the most accomplished search marketers in the world at SMX East, October 1-3 in NYC. Check out the agenda, featuring three days of tactic packed sessions, keynotes, the highest-level networking anywhere, and much more. Six in-depth workshops offered on September 30. Save with Early Bird rates before they expire August 24 – register now!

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

Search Marketing

Strategy

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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