SearchCap: The Day In Search, August 16, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google To Buy Chinese Companies To Compete Better In China
    Google Increases Stake in China from PC World reports that Google will be investing heavily in China over the next couple years to try to take market share from Chinese search leader, Baidu. Kai-Fu Lee, president of Google China, said, Over the next year, Google will acquire one or two…
  • See You At Search Engine Strategies
    It’s Search Engine Strategies San Jose next week. For Chris Sherman and I, it’s our swan song. This is the last SES event that either of us will program, with our search marketing conference efforts going forward focused on our own Search Marketing Expo (SMX) events. But we’ve put…
  • How Proxy Hacking Can Hurt Your Rankings & What To Do About It
    Google Proxy Hacking: How A Third Party Can Remove Your Site From Google SERPs by Dan Thies gives us a detailed look at the serious dangers of proxy hacking. Dan’s detailed article shows the history on how he discovered the issue. He then goes into why the hacking currently works…
  • SMX News: Local & Mobile “Early Bird” Sticking Around, The Focus of Social Show, A Sneak Preview for Travel
    We heard from several people last night that the early bird registration for Search Marketing Expo – SMX Local & Mobile snuck up on them. Spotting what may be a trend, we’re extending the early bird rate until close of business on Friday. Register now for only $995! You’ll save…
  • Ad Share Shifting To Internet
    Henry Blodget’s Silicon Alley Insider has some interesting data and analysis (Q2 2006 vs. 2007) that shows how Internet media are gaining at the expense of traditional media: TV, newspapers and radio in particular. Among traditional media, only outdoor grew in Q2. Everyone knows this intuitively and anecdotally but Blogdet…
  • WSJ: FCC Seeks To Block Free ISP Initiative
    How you view the story in today’s Wall Street Journal depends on how cynical you are. The story, “Firm Seeks FCC Review of Free Internet-Service Plan,” is about a company called M2Z Networks that wants to build a wireless broadband ISP using vacant wireless spectrum to provide free Internet access…
  • ‘Mobile Social Networking’ Already Claims Millions Of Users
    M:Metrics released numbers on mobile social networking in the US and Europe. The U.S. had the largest audience — primarily mobile versions of social networking sites like MySpace and Facebook — followed by the U.K., Spain, Germany and France. In the U.S. and Western Europe there were 12.3 million mobile…
  • AOL’s Truveo Introduces New Video Search Site And Consumer Destination
    AOL acquired video search engine Truveo in January, 2006 and has used it primarily as a technology platform to power AOL video since that time. Simultaneously, the company has been supporting video search on third party sites. (See our previous coverage.) You could do video searches on Truveo.com but it…
  • Must Read Link Building Posts From This Week
    Over the past couple days and specifically yesterday and today, we have seen a large number of high quality blog posts in regards to link building, link buying, link exchanges and bad links. I thought I share with you some of those posts here:…
  • Google Updates Link Scheme Webmaster Guidelines
    I reported on a WebmasterWorld thread, which noticed Google added the word “excessive” to their link schemes Webmaster guidelines page. The line now reads, examples of link schemes can include “excessive reciprocal links or excessive link exchanging (“Link to me and I’ll link to you.”).” The new word added to…
  • Qihoo Wins Unfair Competition Suit Against Yahoo China
    Qihoo lawsuit win closes chapter in dispute with China Yahoo from Interfax reports Qihoo has won an unfair competition lawsuit against Yahoo China. Yahoo China has to pay Qihoo $9,210 and post an apology on their home page….
  • Google Enhances Webmaster Central’s Robots.txt Analysis Tool
    The Google Webmaster Central Blog announced improvements they have made to the robots.txt analysis tool. The tool now recognizes all sitemap declarations and relative urls. So now the tool will report the validity of all sitemap’s URL plus show data for relative URLs. In addition, Google has expanded the reporting…
  • IAB & DMA Launched UK’s First Search Marketing Best Practices Charter
    The IAB UK and DMA UK has released the UK’s first code of conduct for search marketing firms. Companies that want to earn the IAB UK’s accreditation must comply with 4 specific criteria….
  • Lower Keyword Focus To Improve Search Engine Rankings
    Before November of 2003 it was easy to rank well in Google for just about anything just by using the keywords in your anchor text and plastering the term everywhere in your page copy. I appreciate that, knowing that back then I ranked in Google’s top 10 results for…
  • Tis The Season To Optimize For The Holidays
    Prediction: Any day now, you’re going to walk into a retail store and see Christmas products for sale. I know it’s only August. I know the holidays are more than four months away. But that won’t stop your favorite store from getting a jump on the shopping season. And…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Conferences

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Other Items

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Related Topics: SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.


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