SearchCap: The Day In Search, August 16, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google: Further Penguin Update “Jolts” To Come; Panda Is Smoother & Monthly

    Fasten your seat belt, if you’ve been spamming Google. The anti-spam “Penguin Update” will have more jolts in the coming months, as Google continues to adjust it. In contrast, updates to the Panda algorithm aimed at low-quality pages are now so minor as not to be noticed, when they roll out monthly. Speaking yesterday at [...]

  • The Financial Justification For Search Engine Optimization

    Every business grows by delivering value through products and services that fill a need, solve a problem or lead to a desired goal. To achieve this, your business must first be visible online to your ideal prospects. Enter SEO. Search Engine Optimization helps with this ‘findability’ problem. SEO can ensure that your business ranks high [...]

  • Multi-Touch Attribution & Conversion: Does It Matter?

    When it comes to multi-touch attribution, I recently realized that most advertisers have pretty much the same questions: How does one know whether it is worth digging into the conversion funnel? What are common patterns from a multi-touch standpoint? How can one actually leverage the conversion funnel? Based on my conversations, here are some answers [...]

  • Bing Previews Rich Search Experience For Windows 8

    Windows 8 is almost ready to hit the market. When it does it appears that it will deliver a new more “immersive” search experience, via Bing. In the video at the bottom of this page, Microsoft’s Stefan Weitz demonstrates that new experience on a Microsoft Windows 8 tablet (presumably a Surface device). Windows 8 Bing [...]

  • Google Search Descriptions Now Say If GoogleBot Is Blocked

    When you block GoogleBot, Google’s web crawler, the page that is blocked can still show up in the Google search results because of links pointing to the page. When that happens, the search listing looks awkward, because Google isn’t able to crawl the page and make a title and description. Instead, Google will make a [...]

  • Free No More: Blekko’s SEO Tools Are Now A Paid Product

    Blekko has changed its previously free SEO tools into a paid service, putting it in competition with the likes of,,, and other SEO data/tool providers. There’s been no official announcement of the change, but Blekko CEO Rich Skrenta confirmed to us that the company’s SEO tools and data now require a [...]

  • Learn from the Pros: See Who’s Speaking at SMX East

    More than 100 of the world’s most knowledgeable internet marketers will present at Search Marketing Expo – SMX East, October 2-4 in New York City. You’ll learn what makes them successful, what keeps them up at night, and what to expect from digital marketing in the next year. See who’s speaking. Get insight and real-world-proven [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual


SEM Industry


Social Media

Web Analytics

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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