SearchCap: The Day In Search, August 16, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Google: Here’s Why AdWords Cost Per Conversion Calculations Don’t Always Add Up In the past couple of weeks, the question of how Google calculates cost per conversion in AdWords has been percolating in the PPC community. Robert Brady wrote a post illustrating that the cost per conversion reported in AdWords does not always match the manual calculation of dividing reported spend by reported conversions. Mark Jensen at Get Found First followed […]
  • Google Does Love Windows Phone, When It Comes To Search — Angering YouTube Users Google doesn’t care about Windows Phone, given the latest spat over its YouTube app? Think again. Google cares very much, at least when it comes to search. That apparent double-standards is something users of its Windows Phone search app have taken to its review page to express upset over. Windows Phone Doesn’t Matter To Google? […]
  • Search In Pics: Google Bus, Glass Welcome Here & Google Stair Case With Keywords In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Bus: Source: Google+ Google Glass Welcome Here: Source: Google+ Google Stair Case With Search Trends: […]
  • Building An Enterprise-Level Search Marketing Team: Part 2 In July, I began my two-part series on building an enterprise-level search marketing team. We left off with a review of the essentials for SEO, including all the technical and editorial factors that can hinder your website’s rankings in the search engines. If you’ve followed my recommendations thus far, you’ll have hired a reputable search guru, […]
  • 5 Ways To Get Way More Results From Link Building Outreach If you’ve heard me talk, you know that I’m ridiculously passionate about link building that, ahem, works. I mean, getting a couple links out of a campaign is nice. After all, a link is a link. But if you’ve done all the work to find 100 “webmasters,” researched their background and contact info, sent each […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

Search Marketing

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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