SearchCap: The Day In Search, August 18, 2009


Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • California Wildfires: August 2009 Edition

    Yes, parts of California are burning again — and the map makers are at work. Via Google’s Lat Long blog, there’s a new comprehensive map of the Lockheed Fire in the Santa Cruz Mountains. More on that below, along with other resources to monitor as fires inevitably appear elsewhere in the Golden State.

    Lockheed Fire Map [...]

  • The Social Media Promotion Checklist For Internet Marketers

    Having outstanding content is crucial in a good social media campaign, but many times the overall framework around the campaign can make or break your initiatives. Not only do you want to make sure that your campaign is overwhelmingly successful, but that you can track all of the metrics of this success. Content related items

    Thoroughly check [...]

  • How To Handle An SEO Setback

    One of the hardest things to deal with in SEO is when a setback occurs. I will outline how to deal with these today, with a focus on those that don’t result from a search engine penalty. Even when you do all the right things, you can still run into situations where it doesn’t work [...]

  • A Case Study: Using Contests To Build Links

    It’s common knowledge that certain markets are harder to build links for than others. For the most, part highly competitive industries are tough because they’ve been worked to death, but less competitive markets can also be difficult because of the demographic behind them. Such was the case for a client we took on awhile back [...]

  • Two webcasts this week: Local Listings and Dynamic Keyword Insertion Ads

    Search Marketing Now will host two webcasts this week. On Wednesday, August 19 at 1 PM EDT, tune in for “Local Business Listings: Straight Talk From the Data Providers.” We’ve invited representatives from the three primary database providers to tell us how they gather, update and maintain data for local business listings. Gregg [...]

  • Google AdSense To Change Default Font Styles

    The Google AdSense blog announced they will be changing the default AdSense font type based on years and years of testing. The testing has shown that different font types and styles work better in different ad formats, and based on those tests, Google is changing the default type to try to optimize the ads [...]

  • Google Tops In Search Satisfaction According To Pre-Bing Survey

    On an annual basis the University of Michigan puts out the American Customer Satisfaction Index (ACSI) E-Business report, sponsored and administered by Foresee Results. Among the things the index examines is consumer satisfaction with search engines. The survey asks a representative sample of consumers to rate their experiences with portals and search engines according to several [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics



Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >


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