SearchCap: The Day In Search, August 19, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: French Upset Over Google Library Deal, Lawyer-Author Files New Arguments Against Book Search Settlement It’s probably fair to say that the French have a love-hate relationship with American culture, companies and […]

on August 19, 2009 at 5:02 pm | Reading time: 4 minutes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • French Upset Over Google Library Deal, Lawyer-Author Files New Arguments Against Book Search Settlement

    It’s probably fair to say that the French have a love-hate relationship with American culture, companies and institutions. (The same could be said for some Americans; remember “freedom fries”?) The latest expression of the negative side of that equation in the Gallic world is disappointment over an apparently impending agreement between the French national library and […]

  • Google To Improve Contextual Targeting Of AdSense Ads

    A Google AdSense post announces that Google will be making changes to their contextual targeting algorithms in the near future. Woojin Kim, Google AdSense Product Manager said, “this week, we’ll be rolling out a series of enhancements to AdSense’s contextual targeting capabilities, which will more accurately match relevant ads to webpages.”
    Publishers do not need […]

  • Google: Conversion Rates About The Same No Matter Ad Position

    Hal Varian, Google’s Chief Economist, posted some pretty interesting details on how the conversion rate of an ad differs based on the position of the ad in Google. Google’s data shows that overall the conversion rate does not vary all that much based on the ad position. Hal said, if “an ad that had […]

  • Tips for Turning Unintended Traffic Into Ambassadors

    If you have a content-rich, optimized site, you’re likely getting a substantial amount of organic traffic from channels you didn’t plan on – visitors searching for something related to your business who briefly land at your site and move on. Rather than ignore this extra traffic, you should engage them as potential ambassadors and influencers.
    Recently, […]

  • The Affiliate Industry Strives To Clean Up Its Act

    Unfortunately, affiliates do not always abide by the rules and requirements of your program. For example, you may specifically prohibit keyword sponsorship of your best terms or your brand terms. You may look to keep your affiliates from co-promoting you alongside of your competitor(s) on the same landing page, you may have restrictions on paid […]

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About the author

Barry Schwartz
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the leading Search Engine Optimization digital publication.