SearchCap: The Day In Search, August 19, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: What The Heck Is AdWords Quality Score And Why Does It Matter Anyway? Last month, Google announced some changes in how Quality Score is being reported. While it’s been described as […]

on August 19, 2013 at 5:00 pm | Reading time: 6 minutes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • What The Heck Is AdWords Quality Score And Why Does It Matter Anyway?
    Last month, Google announced some changes in how Quality Score is being reported. While it’s been described as just a reporting change (as opposed to a change in how Quality Score is calculated), some of my respected colleagues have pointed to the news as evidence that Quality Score somehow doesn’t matter any more! I respectfully disagree […]
  • Bing Asks Users To Submit Photos For Their Hometown Homepage Photo Contest
    In partnership with Discovery Communications, Bing is honoring World Photography Day with a Hometown Homepage Photo Contest. According to the announcement, Bing wants, “Images that highlight and capture the beauty of your hometown.” Starting today through September 3, Bing is asking users to submit photos of their hometown on Bing’s Homepage App on Facebook. Ten […]
  • Google Tests Search Results Overview Snippets Overlay
    Google is testing a new search feature within the search results to show you a search result snippet overlay with additional details about that search result. The interesting fact is that this overlay doesn’t have text from the search result itself, the text may be sourced from Wikipedia or other third-party sources. Techno-Net first spotted […]
  • Demystifying Link Disavowals, Penalties & More
    Findings from a recent Google Webmaster Hangout on Air (video) demystify link disavowals, penalties and more. Read on for the official word from John Mueller, Webmaster Trends Analyst from Google and friend to webmasters everywhere. First, Some Background Last month, I introduced Five Steps To Clean Up Your Links like A Techie. The commenters on the […]
  • The Concept Of Sameness & Why It Should Matter
    Long ago and far away, there was a world where there was no Web. Back in those early years (such as the 1960′s through the mid-1990s), there were certain basic concepts that guided the world of marketing. One of the facts of life during those times was that each market space tended to support somewhere […]
  • SMX East Early Bird Rates Expire this Saturday – Register Now & Save!
    Early Bird rates for Search Marketing Expo – SMX East expire Saturday. Register now and get three days of exceptional content and invaluable industry connections for only $1595. Join us October 1-3 in New York City for expert tactics, best practices and strategies to help you adapt and succeed in the ever-changing world of digital […]
  • With Amazing Chutzpah Google Claims It Can’t Be Sued In UK Courts
    Last year Google was embroiled in controversy over its circumvention of the Safari browser’s cookie-privacy settings (on the iPhone and beyond). As a result the company paid a $22.5 million fine to settle the case with the US FTC approximately a year ago. The FTC summarizes the facts that lead to the settlement: [F]or several months […]
  • Spotted: Stunning AdWords Policy Violations, That Facebook & Google Shouldn’t Be Happy About
    Behold a brilliant display of Google AdWords advertising policy violations: This ad was spotted by Luke Alley from Avalaunch Media. As it turns out, Alley unearthed a deep pit teeming with ad violations. Search for “facebook support” on Google, and you’ll quickly see the ads are crawling with AdWords policy violations. The ad above features “Symbols, numbers, and letters […]
  • Google Goes Down Briefly
    It wasn’t you. It was Google. Specifically, Google.com went down around 3:50pm PT for about five minutes, a very rare occurrence. Other Google services also appear to have had issues. We’ll update if we hear more, but it appears back now. It certainly sparked brief panic on Twitter. Twitter search service Topsy tweeted a chart […]
  • DMD Webcast Tomorrow: How to Create Quality Content
    Tomorrow, Tuesday, August 20 at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast on creating quality content that your audience – and search engines – will love. “How to Create & Measure Quality Content that Your Audience & Search Engines Will Love” will help you develop content that will resonate […]

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About the author

Barry Schwartz
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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