SearchCap: The Day In Search, August 2, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Creative Testing For The Advanced Search Marketer, Part 3

    For paid search programs, big and small, creative optimization remains one of the single most impactful strategies for increasing traffic, lowering costs and acquiring more revenue. Continuously generating, analyzing and iterating on new creative delivers incremental improvements in keyword-to-creative relevancy. Increasing relevancy results in higher click-through-rates (CTR) and Quality Score, and as a result, lower [...]

  • Checking Out Shopping SERPs: Put Yourself In A Search Engine’s Shoes

    With the advent of Google moving to a paid inclusion model, many folks must be wondering what they can do to optimize their data or product feeds to make themselves findable. Whether you are in a paid vertical or free one, Google has to serve up relevant information. So, how about putting yourself in a [...]

  • Google Webmaster Tools Adds Structured Data Dashboard & CNAME Verification

    Google added two features to Google Webmaster Tools this week; a structured data dashboard and CNAME record verification. Structured Data Dashboard Structured data is a big part of Google’s search results and discovery process and to make it easier for webmasters to understand what structured data Google has indexed from your web site, Google introduced [...]

  • What Everyone Needs To Know About Good, Bad & Bland Links

    Links are always a popular topic, and this year has proven no exception including Penguin, links vs. social media, negative SEO and disavowing links. Recently, someone asked me to distinguish between good links and bad links. First, there are really three types of links: Links that help SEO Links that hurt SEO Links search engines [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building

Searching

SEO & SEM

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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