SearchCap: The Day In Search, August 20, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Without Fanfare, SEMPO Turns 10 Today marks the 10th birthday of the Search Engine Marketing Professional Organization – SEMPO – formed to be a trade advocacy body for the search marketing […]
Barry Schwartz on August 20, 2013 at 5:00 pm | Reading time: 5 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Without Fanfare, SEMPO Turns 10
Today marks the 10th birthday of the Search Engine Marketing Professional Organization – SEMPO – formed to be a trade advocacy body for the search marketing industry. What’s a decade of the group produced? An annual industry survey. Beyond that, little that really seems to stand out, especially compared to other industry groups like the DMA. My column today […] - Google’s Matt Cutts: Once Again, +1s Have No Direct Impact On Rankings
Google’s head of search spam, Matt Cutts, said once again that Google’s +1 data has no direct impact on their web search ranking algorithm. Moz published a story today named Amazing Correlation Between Google +1s and Higher Search Rankings in which Matt Cutts responded to in Hacker News thread saying, “correlation != causation.” He said […] - Google Adds Waze Traffic To Maps App, Search To Waze
The first “synergies” from Google’s Waze acquisition are being rolled out to both Google Maps and Waze users. Google announced this morning in a blog post that real-time Waze traffic updates will appear in the Google Maps app (for iOS, Android): Users of Google Maps for Mobile will now benefit from real time incident reports […] - 50+ More Things Every Link Builder Should Know
A year ago, I wrote a post about 50+ things that every link builder should know. Over the past year, link building has definitely gotten a lot tougher — it’s been renamed several times, become more vilified than ever, and generally taken a beating. However, it still holds up as a viable way to market […] - New: View AdWords Data Trends By Time Period In The Graph View
As some sharp eyed users noticed yesterday, Google has now confirmed the roll-out of graphical time period segmentation. A new drop down allows you to view AdWords data by day, week, month and quarter on the graph. The new feature makes it easy to view trends quickly and toggle back and forth by time period […] - What’s In Your SEM Toolbox? I’ll Show You Mine…
A question I get asked pretty often is, “What tools do you use for managing paid search ad campaigns?” I love this question, especially when there are other paid search managers within earshot. Everyone’s got their favorite tools and everyone wants to add their two cents’ worth. More often than not, I go home with […] - Best & Worst Ways To Influence Local SEO Rankings
The vast majority of local businesses out there – even those heavily invested in digital and mobile marketing – are constantly looking for insights on how they can improve their placements in Google’s search engine results. While there’s plenty of advice available on specific tactics ranging from leveraging keywords and linking to boosting reviews and […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Facebook Ad Clicks Rose 16.4 Percent, Conversions Up 56.9 Percent In Q2 [Study]
- Samsung Taking Share From Other Android OEMs, Not iPhone
- 10 Years Later, Do We Need SEMPO?
- Instagram Deterring App Developers From Using “Insta” Or “Gram” In Brand Names
- Google’s New YouTube App For Android Makes It Possible To Watch Videos Back-To-Back
- Google Launches Data-Driven Attribution For Google Analytics Premium
- The Audience is the Article: A Changing Balance of Power in Publishing
- The Essential Three-Pronged Approach To Content Promotion
- Translate+: Posts And Comments Can Now Be Translated Within Google+
Search News From Around The Web:
Industry
- Avoiding FUD & Loathing In The Search Industry, Overit
- Smarter, richer people use Google, CNN Money
Local & Maps
- Google Map Maker now available in Bulgaria, Italy, San Marino and the Vatican, Google LatLong
- Google Now Auto-Merging Google+ Pages Into Google Places Dashboard Listings, Mike Blumenthal
- How Yext Works – Part 4: Real-Time, The Yext Blog
- Local Citation Building Best-Practices, www.whitespark.ca
Link Building
- 14 Tools to Help Automate the Link Building Process, Daily SEO Tip
- Google’s Weapon Against Large Scale Link Building – The User Generated Spam Penalty, Search Marketing Sage
SEO
- 18 Useful Social Media Tricks To Boost Your SEO Potential, koozai.com
- 3 steps to getting your in-depth articles ranked in Google search, seocopywriting.com
- 3 Sustainable SEO Tips: Why Recover From Google Updates? Don’t Get Hit!, Search Engine Watch
- Build SEO with an eBook, Search Engine Journal
- Google +1’s Amazing Correlation with Higher Search Rankings, Moz
- How to Boost Your SEO with Google+, Search Influence
- How to Reboot Search Engine Optimization for 2013 and Beyond, SEO Theory
- Matt Cutts debunks Google Plus Votes as Important Ranking Factors, Hobo
- Poll: Which Google Penalty Would You Prefer? Manual Or Algorithmic?, Search Engine Roundtable
- SEO’s: Time to Revolt Against Google?, Search Engine Journal
- The Ideal Content Management System For International Websites, State of Search
- Whoops! Pinterest Has an SEO Problem, Joe Youngblood
SEM / Paid Search
- @toddmintz Enhanced Campaigns Bid Modification Trick, PPC Associates Blog
- A 5-Step Summer Review for Your PPC Account, Search Engine Watch
- Are Negatives Blocking My Keywords? Find Out With Keyword Diagnosis, periscopix.co.uk
- Digging Deep Into AdWords: Great Data Analysis Without Leaving Your Account, Search Marketing Standard
- Enhanced Campaigns Set Up and Strategy, PPC Chat Streamcap
- Essential Google AdWords Ad Extensions, Luna Metrics
- Hitting the PPC Wall – Tips for Scaling Up, State of Search
- The PPC Meeting Survival Guide, PPC Hero
Search Marketing
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