SearchCap: The Day In Search, August 21, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Responds To #GoogleGate: AdWords Account Manager’s Accidental Voice Mail Recording Earlier this week, Martin MacDonald, inbound marketing director at Expedia EAN, in a post on his website titled “#GoogleGate – […]

Chat with SearchBot

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Responds To #GoogleGate: AdWords Account Manager’s Accidental Voice Mail Recording

    Earlier this week, Martin MacDonald, inbound marketing director at Expedia EAN, in a post on his website titled “#GoogleGate – Can you Trust Google?,” embedded a voice mail recording a Google AdWords account manager unknowingly left for a client. Presumably thinking he’d hung up, the account representative is heard cursing the fact that the client upgraded to […]

  • Google Provides FAQ About Authorship, From Blocking To No Mascots

    Trying to get your head around Google authorship? The Google Webmaster Central blog has posted a new FAQ designed to provide some answers. What Qualifies For Authorship? What pages can have authorship applied to them? Criteria include the page actually being mostly authored by the designated author, that it carries a byline and that it’s […]

  • Innovating In The B2B Search Space: Testing Geo Bid Multipliers

    In a recent article in AdAge, Bert DuMars cites Forrester research which found that “only 11% of marketers set aside a specific budget for marketing innovation efforts, and only 9% make marketing innovation a part of every marketer’s budget.” I won’t go into how to secure that budget, as he details some good tips — […]

  • SMX East Keynote: Twitter VP Richard Alfonsi On “Now” Moments & The Conversation

    On Twitter, there are many different “conversations” happening simultaneously. There are also particular moments — TV finales, sporting events, breaking news and more — where many people have all “tuned in” at once. Both types of conversations are opportunities for marketers, when approached the right way. I’ll be talking more about tapping into these conversations […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Link Building

Local & Maps

SEM / Paid Search

Searching

SEO


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Get the must-read newsletter for search marketers.