Aug 22, 2007 at 9:32pm ET by Barry Schwartz
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
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Ask.com Adds Counting Clock Feature
Ask.com is now displaying a new counting clock feature on local searches. What I mean by “counting clock,” is that the clock counts up the seconds, in real time. So a search on san jose, ca returns the current time, all the time, on the right hand side of the…
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SES San Jose Coverage Roundup – August 22, 2007
Below is a roundup of all the coverage I was able to find throughout the day of the SES San Jose conference. This coverage is for the third day of SES, taking place on August 22, 2007. If I missed any, please add a comment below….
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Live Search Webmaster Portal: SEO Tools Coming From Microsoft
Later this year, Microsoft has announced that there will be a public beta of "Live Search Webmaster Portal," a collection of tools and information for site owners akin to the Google Webmaster Central and Yahoo Site Explorer offerings from those respective search engines. A private beta of these tools…
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Google AdWords Top Ad Promotion Formula Now Live
The Inside AdWords blog just announced that the new top promotion algorithm is now live. Advertisers who want to take advantage of this, can now begin to do so. Yes, there is a lot of debate and reaction towards this new formula. I suspect now that it is live, we…
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Yahoo Slurp Gets More Efficient & New Index Update
The Yahoo Search Blog announced that they have made major changes to their crawling process, plus rolled out a new update to their “crawl, index and ranking systems.” Recently, there have been many complaints that Yahoo’s crawler, Yahoo Slurp, is crawling a site to heavily. Yahoo has taken this feedback…
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Getting To The Heart Of Things: Big Pharma Marketing Challenges
While I don’t recall asking for her opinion, I got it all the same. My wife—of course—thinks that my cholesterol problem is due to my diet. She says that I could eat in a more healthy way (whatever that means). However, I, on the other hand, like to think—as…
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Low B2B Click-Through-Rate: Inexperience Or Wisdom?
Have you ever analyzed the click-through-rates associated with B2B search listings? Organic versus paid? Business versus consumer? The data is interesting… and can be interpreted in several ways. It’s hard to tell if business marketers are simply behind their consumer counterparts in terms of expertise and experience—or if they…
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Microsoft adCenter Labs Launches Ad Text Writer
Gary Price reports that Microsoft adCenter Labs has launched a new tool named Ad Text Writer. You basically plug in a URL, Microsoft will read the site and come up with search ads based on the content of the site. So I figured I give it a try….
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Search The Skies With Google Earth Sky
In Google Earth, a Service for Scanning the Heavens from the New York Times reports that Google Earth released a new version that allows you to look up at the sky and see the galaxy. The new feature will let you virtually look up at the sky, from any location…
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When To Work With Agencies
While the ideal for in-house search marketing is to perform all tasks related to search marketing internally, the reality is that there are times when help is needed from outside sources. There are several reasons for this, but when it does happen, the prime motivator should be that the…
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