SearchCap: The Day In Search, August 22, 2013

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Google Now Gains Car Rental, Concert Tickets, Reminders While You Search & More More cards have come to Google’s predictive search service, Google Now, including information to alert you to your car rentals, concert tickets and a way to set reminders related to TV shows, book releases and more, when you are searching. Car Rentals Google posted the news to its Android page on Google+, since these are […]
  • Google Launches AdWords Paid & Organic Report: See Organic And Paid Query Data Side-By-Side Today, Google is rolling out a brand new Paid & Organic report in AdWords that gives advertisers at-a-glance insights into query performance across the Google landscape. This is pretty big news from a reporting viewpoint. In the screenshot below, you’ll see query performance when an ad was shown, when an organic listing displayed and when […]
  • Majority Of Mobile Ad Spend To Go To Search — Forecast In an updated digital and mobile advertising forecast, eMarketer has projected that mobile search will be worth more than $15 billion in the US by 2017. Accordingly, it will lead all other types of mobile advertising, similar to its current position online. Display advertising will follow with $14.5 billion by the end of the forecast […]
  • Baidu Reseller Opens US Office, Aims To Lower Barriers For US Advertisers China’s dominant search engine, Baidu, offers huge potential for marketers seeking to connect with Chinese consumers. Yet, for US companies, there are several barriers to entry that haven’t made it worth the hassle — for starters, all documentation is in Mandarin and ads and landing pages need to be written in Chinese to see any […]
  • SMX East Rates Increase Saturday – Register Now! Early Bird rates for Search Engine Land’s SMX East end this Saturday, August 24th. Register now and save! Join us October 1-3 in NYC for: Timely programing: over 80% of sessions are new, with the latest tips on Penguin-proof link building, mastering Google Enhanced Campaigns and more. Check out the agenda. Insight and real-world-proven tactics […]
  • Google’s Cutts: Page Speed Ranking Factor Not More Important On Mobile Search In a recent video answer, Google’s head of search spam Matt Cutts said that page speed is not any more important in terms of a ranking factor for mobile search than it is for desktop search. Matt Cutts said: It is not that in mobile, we apply that [page speed ranking factor] any more or […]
  • Google Logo Honors Claude Debussy On The Occasion Of His 151st Birthday Today’s Google logo is a melodic and artful animated illustration to honor French composer Claude Debussy on the occasion of his 151st birthday. Set to the tune of Debussy’s popular Clair de Lune, the logo depicts a riverside scene on a moonlit night as silhouettes of cars, bicycles, steamboats, and row boats pass by. Born […]
  • Online Marketers: Make Sure You Surface The Right Content To Your Audience When it comes to online marketing, the conventional wisdom has been that the overarching goal is to have content — any content, so long as it links back to my website — appear in front of the user. Put another way, the thinking for many has long been that the singularly-focused goal is to appear […]
  • Average Position: A Distracting Lie A great many folks spend time thinking about position on pages, both for their ads and for their organic listings. People care about position, but it’s really a proxy for what we should pay attention to: traffic volume and quality. Indeed, position itself as a KPI is pretty meaningless, and focusing too much attention on […]
  • Starting Today Bing For Schools Is Giving More Than 800,000 Students An Ad-Free Search Experience Bing For Schools officially launched today, a program created by Bing to promote digital literacy to students in kindergarten through 12th grade. The program was initially announced in June, inviting school administrators to register for the free service that gives participating schools ad-free Bing searches, SafeSearch filters to remove adult content from all Bing searches […]

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Search News From Around The Web:

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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