SearchCap: The Day In Search, August 26, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Searching For Synonyms Blink, and you might have missed it. Google’s now doing synonym searching. It’s something they quietly noted in a past Google blog post and one that […]

on August 26, 2008 at 6:11 pm | Reading time: 6 minutes
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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

  • Google Now
    Searching For Synonyms
    Blink, and you might have missed it. Google’s now doing synonym searching.
    It’s something they quietly noted in a past Google blog post and one that
    comes up again today in a post that covers how Google uses experiments to
    improve the search interface….
  • Sir, Would
    You Like Fries With Those Links?
    Recently in several SEO forums I noticed a number of threads discussing
    ways to find and build "economical" links. The forum participants wanted
    to know how they could initiate "safe" reciprocal linking as well as
    "fast" submissions to free article directories. They reasoned these
    tactics were worth doing because…
  • Social
    Media Marketing ROI- Metrics and Analysis
    When I attended South by Southwest 2008, I had the pleasure of attending a
    panel where four somewhat lost panelists were (with difficulty) trying to
    come up with metrics to measure success from a social media marketing
    campaign. I was a little annoyed when they concluded that there were…
  • Register
    for SMX East Now — You Save $400
    Register for SMX East today and get your ticket for the must-attend
    interactive and search marketing event of the year. You save $400 by
    registering now. SMX East will be held October 6-8 at the Jacob Javits
    Convention Center in New York City. SMX East will deliver……
  • MapQuest
    Introduces New (Beta) Look, Features
    AOL’s MapQuest remains the top brand in online mapping and is still the
    most visited mapping site, despite recent gains by Google Maps. However,
    as the "incumbent" MapQuest has been somewhat resistant to experimentation
    and slower to adopt new features. But this morning the site is launching
    what promises to…
  • Search
    Illustrated: Organic Vs. Paid Overall Performance
    A lot of times paid and organic search campaign results can look very
    different. Especially at launch, organic conversion cost will seem much
    higher as rankings and, consequently, ROI take time to appear. This week’s
    infographic demonstrates how organic search campaigns can show more
    cost-effective long-term performance:…
  • Google.com
    Finally Gets Google Suggest Feature
    After being in testing for literally years, Google Suggest is finally
    coming to Google.com. This is the feature where as you start to type in
    the search box, related searches automatically appear below where you are
    typing….

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About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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