SearchCap: The Day In Search, August 27, 2013

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Google AdWords Adds Cross-Account Conversion Tracking & MCC Search Funnels To help advertisers track performance across multiple AdWords accounts, Google announced cross-account conversion tracking and search funnel reporting. This is the first of several announcements about new cross-channel conversion tracking and attribution capabilities Google has planned for the next few months. With cross-account conversion tracking, you can create one snippet of code to use across […]
  • Chrome Getting Closer To Releasing New Tab Page It looks like Chrome’s New Tab Page (NTP) may be available to everyone soon. While an experimental version was launched last December to a small selection of users, Chrome announced yesterday that they are continuing to test the new feature, and extending the number of beta users. In their continued quest to speed up search […]
  • Retailers Promote Over 1 Billion Products With Google PLAs, Holiday Surge Expected [Marin] Today, Marin Software release a new study that finds Google Product Listing Ads (PLAs) continue to see increased adoption among retailers. According to the study, over one billion products were being promoted through PLAs as of May 2013. PLA impression share, when compared to text ads, has slowed some since its holiday season peak in […]
  • Global Issues Shift Global SEO & SEM Budgets Even Faster To Asia It’s always interesting to contemplate how global events affect us, even in our own back yards — and turbulent times have definitely impacted online marketing budgets. An analysis of several hundred clients with online marketing initiatives spanning over 100 regions around the world clearly shows that shifts in budget allocation reflect the stories we see […]
  • 9 Things We Should Never Stop Doing in Link Building A couple of months ago, I went on a little rant. (It happens sometimes; I’m looking into it.) I was overwhelmed by the responses that little column generated, with others picking up my rally cry to eliminate super shady link building practices. But commenters were also quick to point out that there is a lot […]
  • Live @ SMX East: What Are The Most Important Search Ranking Factors? Google tells us they make as many as 600 changes to their ranking algorithms every year. Some are major, typically named after disarmingly cute animals that can nonetheless severely damage or even destroy hard-won search result placement. Other changes are minor, but if your site happens to be subject to the “new rules” you need […]
  • Google Dwarfs Bing & Yahoo As Traffic Source For Major News Sites Google is said to have about 65-70 percent market share of searches in the U.S., but for many publishers, Google’s share of incoming search traffic is much higher. That’s certainly the case with major news sites like Reuters, Mashable, Dallas Morning News, The Next Web and others that use Parse.ly’s content optimization platform. Parse.ly just […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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