SearchCap: The Day In Search, August 28, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Study: Bing And Yahoo Search Share Largest On Internet Explorer Browser

    Internet Explorer (IE) is the browser where the most “non-Google” searches happen, according to data from ad network Chitika. The company analyzed “hundreds of millions of ad impressions [in the US and Canada] from within the Chitika Ad network” earlier this month. Chitika was seeking to determine search engine usage on each browser. Overall Chitika [...]

  • The Difference In Keyword Research For SEO vs. PPC

    Often when I complete a keyword research project for a client, they ask me about keywords I may not have included, or they want to know what the relative competition on the keywords looks like. This happens often enough that I thought I would remind everyone that while research for SEO and PPC can go [...]

  • A Minimalist Approach To Global Keyword Expansion & Monitoring

    There have been a number of articles lately on keyword expansion and management but most of them seemed to skip over the basics especially at the global level. It is critical to make sure you include the brand and product sets for each of the local markets. As we have been importing data into our [...]

  • Patent: How Google May Trick Search Spammers

    The SEO community has been buzzing about a newly discovered Google Patent document named Ranking documents. The patent describes how Google may detect certain “rank modifying” techniques and then adjust the ranking of those documents using those techniques in a manner that will confuse the webmaster into thinking that technique did not work. The purpose [...]

  • Google Reminds Webmasters: Selling Links Can Lead To PageRank Penalty

    Matt Cutts, Google’s lead of search spam, wrote a blog post named “Why did our PageRank go down?” The post is a reminder to webmasters that selling links that pass PageRank can lead to a Google penalty. Back in October 2007, Google officially came out saying selling paid links can hurt your PageRank and then [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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