SearchCap: The Day In Search, August 28, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Study: Bing And Yahoo Search Share Largest On Internet Explorer Browser

  Internet Explorer (IE) is the browser where the most “non-Google” searches happen, according to data from ad network Chitika. The company analyzed “hundreds of millions of ad impressions [in the US and Canada] from within the Chitika Ad network” earlier this month. Chitika was seeking to determine search engine usage on each browser. Overall Chitika […]
• The Difference In Keyword Research For SEO vs. PPC

  Often when I complete a keyword research project for a client, they ask me about keywords I may not have included, or they want to know what the relative competition on the keywords looks like. This happens often enough that I thought I would remind everyone that while research for SEO and PPC can go […]

• A Minimalist Approach To Global Keyword Expansion & Monitoring

  There have been a number of articles lately on keyword expansion and management but most of them seemed to skip over the basics especially at the global level. It is critical to make sure you include the brand and product sets for each of the local markets. As we have been importing data into our […]

• Patent: How Google May Trick Search Spammers

  The SEO community has been buzzing about a newly discovered Google Patent document named Ranking documents. The patent describes how Google may detect certain “rank modifying” techniques and then adjust the ranking of those documents using those techniques in a manner that will confuse the webmaster into thinking that technique did not work. The purpose […]

• Google Reminds Webmasters: Selling Links Can Lead To PageRank Penalty

  Matt Cutts, Google’s lead of search spam, wrote a blog post named “Why did our PageRank go down?” The post is a reminder to webmasters that selling links that pass PageRank can lead to a Google penalty. Back in October 2007, Google officially came out saying selling paid links can hurt your PageRank and then […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Twitter Drops Client Source Data By Stripping Out The “Via” Tag
• Google Promoting Nexus Tablet On Homepage
• Google Results Position: How Much Is First Place Really Worth?
• Creating A Content Marketing Strategy For Your Website

Search News From Around The Web:

Applications & Portal Features

• Google Kills Weather API, thenextweb.com
• Making it easier to cast your ballot, Official Google Blog

Business Issues

• Apple-Samsung jury foreman says evidence ‘spoke overwhelmingly’, latimes.com
• Samsung Case Puts Apple Closer to Google Fight, New York Times

Local, Maps & Mobile

• Google Wallet to challenge iPhone Passbook by storing ID, boarding passes, and more, mobileburn.com
• Wajam infiltrates Google Maps, Safari on iPhone to show friend recs, GigaOM

Link Building

• How to Find Authority Websites & Get Links From Them, Search Engine Watch

Searching

• Tracking Hurricane Issac: Listening Live to First Responders Before, During, and After the Storm, LJ INFOdocket
• U.S. Census Releases “America’s Economy” App for iOS, Android Version Also Available, LJ INFOdocket

SEM Industry

• We’re Launching an Analytics Division led by Rachael Gerson, SEER Interactive
• aimClear Recognized By Inc. 500 As One Of The Fastest Growing Companies In America, aimClear Blog

SEO & SEM

• Release Schedule for AdWords API, Google Ads Developer Blog
• Beginners Offsite SEO: Effective Post-Penguin Link Building Strategies – Podcast Episode #177, Site Visibility
• Blog SEO: How to Optimize Your Posts, Small Business SEM
• Click Through Rate Optimisation for Brand Keywords, Branded3
• Daily SEO Checks, koozai.com
• Duplicate content and canonicalization (hands-on basic tutorial), fortheloveofseo.com
• Fifty Shades of Negative, State of Search
• Google’s DMCA Update Effects: Less Search Traffic For Pirates (But Users Still Visit Them Directly), workinghomeguide.com
• How to Coordinate SEO and PPC Campaigns, PPC Associates Blog
• More creative testing tips for PPC marketers, econsultancy.com
• Quality Score & How It Affects Ecommerce Advertisers, PPC Hero
• Reputation Management – Shady Business?, State Of Search
• Simple Ways To Get Real Traffic to Your Business, Search Engine People
• The Anatomy of a Solid Content Marketing Strategy, Vertical Measures
• When A High Bounce Rate is a Good Metric, Certified Knowledge

Social Media

• Your Twitter Followers Aren’t Fake, They’re Just Shy, BuzzFeed

Video, Music & Image Search

• Video Tags: Just for Uploaders, YouTube API Blog

Web Analytics

• PPC Myth Busting! Myth 1: Analytics is Complicated to Use., PPC Hero