SearchCap: The Day In Search, August 28, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google Gets 5,000 Reconsideration Requests Per Week
  Google’s head of search spam Matt Cutts announced in a recent video answer that Google receives about 5,000 reconsideration request per week through Google Webmaster Tools. In January 2013, Google said it had taken manual action on 400,000 different websites and averaged about 5,000 reconsideration reports each week. As you can imagine, that is a […]
• Google Keyword Tool Is Officially Dead, Keyword Planner Gets Lukewarm Welcome
  Lukewarm may be overstating it. If Twitter sentiment is any gauge, the SEM world has not exactly embraced Google’s new Keyword Planner, which as of yesterday officially replaces the Keyword Tool. Looking at tweets over the past 7 days, “Keyword Tool” yields a sentiment score of 59 on Topsy.com compared to just 45 for “Keyword […]
• Issue-Oriented Marketing: Maintaining Momentum During Congressional Recess
  Many corporations and non-profit organizations use political and issue-oriented marketing to sway citizens’ votes on topics ranging from Internet sales taxes to food stamps. Some even work simply to get people to the polls. A familiar non-partisan example is Rock the Vote’s campaign, which has driven millions of young voters to the polls since 1992. […]
• Google Recognizes 50th Anniversary Of Martin Luther King’s “I Have A Dream” Speech
  Today’s Google logo is a tribute to Martin Luther King Jr.’s historic “I Have a Dream Speech” that was given on August 28, 1963 to a crowd of 250,000 from the steps of the Lincoln Memorial. King’s speech was a call for racial justice and harmony, and became a defining moment in America’s civil rights […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Twitter Buys Trendrr To Strengthen Social TV Measurement
• Twitter Updates The Way Conversations Are Displayed & Adds New Features To Mobile Apps
• Buffer Adds Google+ Posting For Business Pages
• Amazon Beats Combined Online Sales Of Major US Retailers
• Honk if You Love Gravy: What Auto Dealership Display Strategies Are Missing
• Video Vote-a-Thon: PopShorts Allows Users To Rate & Discover Instagram & Vine Videos
• Up Close With Gmail Inbox Tabs: What’s Caught As Promotions; What Gets Into Primary
• Page Speed Matters! Why You Need to Improve Yours Today

Search News From Around The Web:

Industry

• What is Google doing to provide support to webmasters?, YouTube

Link Building

• comparethemarket.com – Really another Penguin 2.0 victim?, linkresearchtools.com

Local & Maps

• Google Maps for iOS adds ability to share locations to Google+, 9to5google.com
• Google Streamlines Reporting Google Maps Problems, Search Engine Roundtable
• Interactive Map Resource: Navigate America’s Major Rivers Without Getting Wet, www.infodocket.com

SEM / Paid Search

• Making it easier to discover new features in AdWords, Inside AdWords
• The Benefits of Beta AdWords Image Extensions, Site Visibility
• Use Audience Lists to set up AdWords Remarketing Campaigns, PPC Associates Blog
• Why Is Opting Out of Tablet App Placement Ads Such a Labyrinth?, www.ppcassociates.com

SEO

• Google Panda And SEO: Updated Tips For Online Marketers, MediaPost
• Google Rep: I Can’t Magically Change Your Sites’ Rankings, Search Engine Roundtable
• Has Google’s Author Rank Arrived?, Copyblogger
• How to do Search Query Reports and Why They’re Important, Search Marketing Sage
• How to Train on SEO, SEER Interactive
• SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines, Search Engine Watch
• Technical SEO Issues, HighRankings Forums
• This 10 Year Old Girl Would Make A Better SEO Than You, Search Engine Journal
• When Google Is Wrong About A Penalty, What Do You Do?, Search Engine Roundtable

Strategy

• Finding the Perfect Project Management & CRM Tools, SEO Book