Sign up for weekly recaps of the ever-changing search marketing landscape.
SearchCap: The Day In Search, August 29, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- 6 Key Findings From The 2011 Local SEO Industry Survey
If you ask any local SEO what the nature of our industry is like, you’ll get a range of answers from ‘exciting‘ & ‘high-growth’ to ‘ever changing’, ‘full of opportunity’ and ‘challenging’. The local online advertising market has seen strong growth over the last few years and this positive trend is expected to continue. Research […]
- Hot At Sphinn: How To Avoid Social Media Time Sink, Google SEO Tips & More
There are still several good discussions from last week happening over on our sister site, Sphinn. SEO pricing, fixing broken links for SEO, and the social media time sink were all hot topics among commenters. That last one was the subject of our “Discussion of the Week,” which asked How do you keep Twitter, Facebook, […]
- How Integrated QR Codes Could Disrupt Your SEM Strategy
This summer, I dedicated my columns to exploring the disruptive effects QR codes will have on the core of search marketing – from SEO URL strategy, to the very notion of link building. Today, I’ll look at how QR disrupts the SEM game, and may force you to adopt a new strategy. It’s In The […]
- 3 Steps To Adopting A New Attribution Model In A Large Enterprise
When I first got to Yahoo! and asked about attribution models in our marketing team, our marketing analytics lead informed me that we had developed, and subsequently scrapped, a very elegant attribution model. In fact, we were back to square one with a last-ad model, the same one that’s been dominating our industry for what […]
- New Insights Into The Google Auction
Granted, we’re geeks. We get really excited anytime the engines give us new information to analyze or tools with which we can fine-tune our approach. Google has just given us a treasure trove of new information: click level data on an ad’s position. In the past, we’ve had to rely on observations and average position […]
- Google CEO Page Said To Avoid Potential Criminal Prosecution In Pharma Settlement
Last week the bombshell announcement came that Google was admitting liability and forfeiting roughly $500 million in profits and fees from accepting illegal ads from Canadian pharmacies targeting US residents. This is a historic “fine” according to the US Department of Justice (DOJ). But new information revealed over the past few days suggests that Google may […]
- Facebook Social Deals Done After Four Months
Facebook is backing off from the local/small business space — or at least parts of it. A few days after dropping its check-in service for Facebook Places, the company is now getting out of the deals business. In a statement reported by Reuters, Facebook says its Deals product will go away “in the coming weeks.” […]
- Hurricane Irene Swirling Around the Web
The sheer number of people potentially affected by the approaching Hurricane Irene means that the web is experiencing an incredible amount of traffic from those seeking information. Hitwise reports that searches for Hurricane Irene have increased more than 2300% since August 21. Thankfully, there are plenty of resources online where people along the heavily-populated East Coast […]
- Google Maps — Now With Voice Search
Voice search all began for Google several years ago with the now-shuttered, free directory assistance service GOOG-411. After the underlying infrastructure had matured Google introduced it on Android devices and in its iPhone apps. More recently, in July, the company put the same voice search capability on Google.com on the Chrome browser for the PC. […]
Search News From Around The Web:
Applications & Portal Features
- Google Calendar Grays Out Old Events, Google Operating System
- French Company Files UDRP Against Google’s AdWords.com, Domain Name Wire
- Google Sets Will Be Shut Down, Google Operating System
- Google+ Source Code Snoop Gets Hired By Google, TechCrunch
- Twitter hires former top FCC aide, POLITICO.com
Local, Maps & Mobile
- Google Adds Place Editor to Maps Home Page, Small Business SEM
- Google Street View tests privacy limits, Globes
- 9 Actionable Tips for Link Prospecting, SEOmoz
- 5 Steps to Link Building with Widgets, Search Engine Watch
- Misadventures in VC Funding: The $24 Million Moz Almost Raised, randfishkin.com
SEO & SEM
- SEO: There Is No Secret Ingredient, Marketing Pilgrim
- Should You Buy Brand Google AdWords Ads on Branded Keywords?, SEO Book
- An SEO’s Guide to RegEx, SEOmoz
- Google Does Not Use DNS LOC, Search Engine Roundtable
- Google Says "Don’t Worry" About The Priority Value In Sitemaps, Search Engine Roundtable
- Manage Your Online Reputation When Disaster Strikes, outspokenmedia.com
- Productivity Tools Roundup, Search Engine People
- The 5 SEO Tasks You Should Do Right Now, Pandia
- Bigger, Faster Photos, Facebook
- Facebook hits 1 trillion page views? Nope., CNN Money
- Boss Talk: LivingSocial’s Tim O’Shaughnessy Discusses Fast Growth and Rival Groupon, Wall Street Journal
- It’s official: Google wants to own your online identity, GigaOM
- To @ or not to @? When and how to name drop in social media, Poynter Online
Video, Music & Image Search
- Idea: Google Stolen Camera Finder Search, Search Engine Roundtable
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Are You Afraid of Getting Personal in Business? – Annabel Candy: It took me 1o years to work out how to get my clients to trust me or, more accurately, to accidentally discover how to build their trust faster, but now I’ve cracked it I’m never going back.
- The Lost Art Of Design Etiquette – Endless layers in Photoshop. Overstuffed image folders. That jQuery plug-in that has 12 files associated with it. Hundreds or thousands of individual pieces go into making a website. No wonder we go off the deep end when we can’t find a closing divâ€Š—â€Šer, section tag. We work with a ridiculously large number of things, and how we organize them (or choose not to) is often left to personal preference. But our messy habits result in confusion for the designer or developer who inherits your work…
- Small is the New Big: How Small Conversions Equal More Sales – Have you ever tripped walking into a supermarket?
I mean really wiped out – went sprawling on your face, broke your glasses and twisted your ankle?
I hope the answer is no, but imagine for a moment that you had – would you be likely to buy something on your way out?
Odds are, the answer is no. Which begs the question…
- Should You Buy Brand Google AdWords Ads on Branded Keywords? – Very comprehensive and balanced look at the topic.
- An SEO's Guide To Regex – Cool post on Moz about how SEOs can use regular expressions in their day to day work.