SearchCap: The Day In Search, August 29, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • 6 Key Findings From The 2011 Local SEO Industry Survey

    If you ask any local SEO what the nature of our industry is like, you’ll get a range of answers from ‘exciting‘ & ‘high-growth’ to ‘ever changing’, ‘full of opportunity’ and ‘challenging’. The local online advertising market has seen strong growth over the last few years and this positive trend is expected to continue. Research [...]

  • Hot At Sphinn: How To Avoid Social Media Time Sink, Google SEO Tips & More

    There are still several good discussions from last week happening over on our sister site, Sphinn. SEO pricing, fixing broken links for SEO, and the social media time sink were all hot topics among commenters. That last one was the subject of our “Discussion of the Week,” which asked How do you keep Twitter, Facebook, [...]

  • How Integrated QR Codes Could Disrupt Your SEM Strategy

    This summer, I dedicated my columns to exploring the disruptive effects QR codes will have on the core of search marketing – from SEO URL strategy, to the very notion of link building. Today, I’ll look at how QR disrupts the SEM game, and may force you to adopt a new strategy. It’s In The [...]

  • 3 Steps To Adopting A New Attribution Model In A Large Enterprise

    When I first got to Yahoo! and asked about attribution models in our marketing team, our marketing analytics lead informed me that we had developed, and subsequently scrapped, a very elegant attribution model. In fact, we were back to square one with a last-ad model, the same one that’s been dominating our industry for what [...]

  • New Insights Into The Google Auction

    Granted, we’re geeks. We get really excited anytime the engines give us new information to analyze or tools with which we can fine-tune our approach. Google has just given us a treasure trove of new information: click level data on an ad’s position. In the past, we’ve had to rely on observations and average position [...]

  • Google CEO Page Said To Avoid Potential Criminal Prosecution In Pharma Settlement

    Last week the bombshell announcement came that Google was admitting liability and forfeiting roughly $500 million in profits and fees from accepting illegal ads from Canadian pharmacies targeting US residents. This is a historic “fine” according to the US Department of Justice (DOJ). But new information revealed over the past few days suggests that Google may [...]

  • Facebook Social Deals Done After Four Months

    Facebook is backing off from the local/small business space — or at least parts of it. A few days after dropping its check-in service for Facebook Places, the company is now getting out of the deals business. In a statement reported by Reuters, Facebook says its Deals product will go away “in the coming weeks.” [...]

  • Hurricane Irene Swirling Around the Web

    The sheer number of people potentially affected by the approaching Hurricane Irene means that the web is experiencing an incredible amount of traffic from those seeking information. Hitwise reports that searches for Hurricane Irene have increased more than 2300% since August 21. Thankfully, there are plenty of resources online where people along the heavily-populated East Coast [...]

  • Google Maps — Now With Voice Search

    Voice search all began for Google several years ago with the now-shuttered, free directory assistance service GOOG-411. After the underlying infrastructure had matured Google introduced it on Android devices and in its iPhone apps. More recently, in July, the company put the same voice search capability on on the Chrome browser for the PC. [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building


SEM Industry


Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Are You Afraid of Getting Personal in Business? – Annabel Candy: It took me 1o years to work out how to get my clients to trust me or, more accurately, to accidentally discover how to build their trust faster, but now I’ve cracked it I’m never going back.
  • The Lost Art Of Design Etiquette – Endless layers in Photoshop. Overstuffed image folders. That jQuery plug-in that has 12 files associated with it. Hundreds or thousands of individual pieces go into making a website. No wonder we go off the deep end when we can’t find a closing div — er, section tag. We work with a ridiculously large number of things, and how we organize them (or choose not to) is often left to personal preference. But our messy habits result in confusion for the designer or developer who inherits your work…
  • Small is the New Big: How Small Conversions Equal More Sales – Have you ever tripped walking into a supermarket? I mean really wiped out – went sprawling on your face, broke your glasses and twisted your ankle? I hope the answer is no, but imagine for a moment that you had – would you be likely to buy something on your way out? Odds are, the answer is no. Which begs the question…
  • Should You Buy Brand Google AdWords Ads on Branded Keywords? – Very comprehensive and balanced look at the topic.
  • An SEO's Guide To Regex – Cool post on Moz about how SEOs can use regular expressions in their day to day work.

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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