Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google: Apollo’s Giant Leap In Computer Power Is One Small Step For Searchkind
  

  With the Apollo moon missions on many minds, after the death this weekend of the first moonwalker, Neil Armstrong, Google has an interesting post out about how a single search uses as much computing power as consumed by the entire Apollo program. Much as been written about how little power the Apollo flight computers had, [...]

• A Birds-Eye View Of The Search & Display Lumascapes
  

  Ah, the Display Lumascape. While I’m not an expert in Slideshare, I’m pretty sure that no other ad-tech related slide has received close to the amount of views as Terry Kawaja’s ubiquitous representation of the digital ad industry.   But despite how helpful and how many views the Display Lumascape has received, few people seem aware [...]

• How To Engage The ZMOT To Be Findable, Relevant & Trustworthy
  

  As search engines continue on the path of rapid evolution, marketing is evolving in tandem as people search in different places at various times across different screens. We are in the midst of a paradigm shift where push messaging and mass consumption are evolving into a new paradigm of Relevance, Findability and Trust. It is [...]

• AdWords Adds Geo-Targeting Options in 11 Countries, Including Canadian Postal Codes
  

  Google is introducing some new geographical targeting options and tweaking others within AdWords, including making the switch to Nielsen DMAs for US metro areas and releasing postal code targeting for Canada. The changes come as the company rolls out city-level targeting and location extensions to new countries. In the US, the change means goodbye to [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• PinPointing: Zappos’ Clever New Tool To Monetize Pinterest
• Certified Products: Twitter’s New Stamp Of Approval For Developers
• Lifecycle Of A Subscriber: What To Send When
• Nielsen: 78 Percent Of Mobile Travel Usage Is Google Maps
• Google Wallet’s Ambitious Vision Faces Intensifying Competition, Technology Hurdles
• Birthday Reminders From Google+ Now Showing On Google.com
• You Can’t Make More People Search (Or Can You?)

Search News From Around The Web:

Business Issues

• Product research starts at Google and Amazon, internetretailer.com
• Facebook Cleared to Issue Diminished Stock to Instagram, Wall Street Journal
• Google wants to shop Motorola’s TV set-top biz around, CNET News
• Google’s Brin Gives Los Altos a Lift, Wall Street Journal
• Kobo to Replace Google E-Books for Independent Booksellers, Wall Street Journal
• Retailer Websites Are Leading Source of Purchase Information, eMarketer
• What Google Lost When Mayer Left, TheStreet
• Yahoo News Fires D.C. Bureau Chief for Comment on Romney, Race, The Wrap Media
• Yelp Surges After Lockup Expires, New York Times

Local, Maps & Mobile

• How Google and Apple’s digital mapping is mapping us, The Guardian
• Half a gigameter of biking navigation in 12 countries in Google Maps for Android, Google LatLong
• Local Search Ecosystem: Fall 2012 Update, Mihmorandum
• New options for the Maps Ad Unit, Google Geo Developers Blog

Link Building

• Anchor Text Variation in your Link Profile: Do It, Branded3
• Any Value To A DMOZ Link, Search Engine Roundtable
• Historic Index Update, Majestic SEO Blog
• Stubhub Buying Links From ESPN?, Tickifieds Blog
• What Is a Brand-Name-Based Link?, internetmarketingninjas.com

Paid Search & Contextual

• Google AdSense Rejected Ad Requests, Search Engine Roundtable

Searching

• Q&A: Hiding From People-Search Sites, New York Times

SEM Industry

• Talking SEO With John Doherty, benjaminbeck.com

SEO & SEM

• 4 Ways to Strip Hurdles for Easy Content Sharing, BruceClay.com
• 3 SEO Deal Killers You Need To Fix Right Now, portent.com
• Bill Nye Isn’t Dead, But Search Quality Is, JLH Marketing
• Content Marketing: Everything Old is New Again, BruceClay.com
• Does Black Hat Have A Shot At Inbound Marketing?, Search Marketing Standard
• Ecommerce SEO: Product Variations, Colors, and Sizes, Rimm Kaufman
• Getting Your First SEO Job – How to Stand Out, State of Search
• GOOGAGEDDON, Ed Dale’s Blog
• How to Check Your Title Tags Won’t Get Cut Off in Google SERPs, Coast Digital Blog
• How to Free Your E-Commerce Site from Google’s Panda, SEO Book
• Lead from Within: 10 Strategies to Become a Successful In-House SEO, SEOmoz
• New To Internet Marketing? So Was I! Get My Tips & Resources From The Trenches, Search Engine People
• SEO Doesn’t Fit Into a Box, But Does Need To Be Contained, Search Engine Guide
• When seo no longer works what will you do?, Cornwall SEO
• Who should care about Geo-Rankings and why?, koozai.com

Social Media

• 15 Ways B2B Marketers Can Be Using Twitter, KoMarketing Associates
• Three Steps to Social Media Lead Generation, Search Engine People
• What the New Google Plus Knowledge Graph Update Means For Brands, PPC Associates Blog

Video, Music & Image Search

• Google lands patent for automatic object recognition in videos, leaves no stone untagged, Engadget

Web Analytics

• Get To Your Data Faster: Announcing Shortcuts In Google Analytics, Google Analytics Blog

Related Topics: Channel: Other | SearchCap

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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