Sign up for weekly recaps of the ever-changing search marketing landscape.
SearchCap: The Day In Search, August 3, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- The Twitter Celebrities We Seek The Most, According To Google
There are plenty of celebrities on Twitter, and it easy to find lists of those who are most popular according to the number of people following them. But here’s a twist. Who are the most popular celebrities on Twitter that people are trying to find, in order to follow them? Below, a top ten list […]
- Bing Maps Launches New User Interface
Bing Maps has been doing some cool stuff lately on the functionality side of things, but the look-and-feel has been pretty stagnant for about a year now — since Bing’s launch last summer. To remedy that, Bing has announced the full launch of its new Maps experience.
Here’s what Bing Maps looked like in June 2009 […]
- The One Thing That Could Doom Facebook Questions
Launched last week, Facebook Questions has a great opportunity to become the most popular question-and-answer destination on the web. With a built-in audience of 500 million users worldwide, Facebook could surpass Yahoo Answers and its 200+ million users in relatively quick order.
But for all of its interesting features (see my article, Up Close With Facebook […]
- This Link Profile Ain’t Big Enough For Both Of Us
Look around for link building advice and one of the most common pieces is to re-engineer the backlink profile of your competitors. The reasoning behind this is that if they’re ranking well (meaning above you, of course), they must be doing what Google likes, so why not copy it and see yourself shoot up in […]
- Making Sense Of Buzz
There can be no doubt that social marketing has been the hot topic for the last few years, but many marketers still have reservations about seriously investing in the space. Whilst many of the reasons for such reticence can be quickly brushed off (it’s just for kids, it’s a fad, etc…) some deserve more attention. […]
- OpenStreetMap Layer Added To Bing Maps
Bing announced they have added a new layer to the Maps data. The new layer is from Open Street Maps, a free editable map of the whole world.
This layer is a lot like the Wikipedia concept, where anyone can “view, edit and use geographical data in a collaborative way from anywhere on […]
- Yahoo Doesn’t Replace Head Of Sales, Joanne Bradford
AllThingsD reports Yahoo has decided to restructure their sales team without appointing a new head of sales to replace Joanne Bradford. Instead, Yahoo will have several people report directly to Hilary Schneider, Yahoo’s EVP of Americas Region.
“This elevates the strong talent and brings a broader set of voices one step higher in the organization,” […]
- Video Is Now A Must-Have Feature For Competitive SEO
This is the year in which we will see video grow from a “frill” some businesses occasionally include on their websites, to an essential, competitive differentiator that drives SEO and increases brand identification. Knowledgeable companies have already embraced this shift and made video a central part of their online offerings. The most advanced […]
- Understanding The SEO Challenges Of Language Detection
Last time, I reviewed how to effectively manage multilingual content segmentation by looking at ways to use directories, parameters and other methods to optimize local market content. Once we have our content sorted, the next challenge we have is how to direct users—and more importantly, search spiders (crawlers)—to this content.
The purpose of […]
Search News From Around The Web:
Applications & Portal Features
- Google Multiple Sign-in, Now Available, Google Operating System
Local, Maps & Mobile
- Google Now Calling to Confirm Google Places Community Edits & Verification Issues, Mike Blumenthal
- New imagery for Google Earth Pro, Official Google Enterprise Blog
- Linking To Internal 404 Pages Can Cause Search Ranking Harm, Search Engine Roundtable
- Need Local Links? Use the Local Keyword Tool, Wiep.net
Paid Search & Contextual
- AdWords Myths – common misperceptions about keywords, Inside AdWords
- The Sun Is Waking Up!, Wolfram|Alpha Blog
- Dilbert.com Uses Custom Search to Increase Revenue, ClickZ
- Does Google Censor Tiananmen Square? How To Create an Internet Hoax, Aza on Design
SEO & SEM
- August 2010 Google Webmaster Report, Search Engine Roundtable
- Google Nofollows Google’s rel=Nofollow Advice, SEO Book
- How Google Might Fight Web Spam Based upon Classifications and Click Data, SEO By The Sea
- How To Not Fail At SEO, Search Engine Watch
- Why SMEs are ignoring SEO, econsultancy.com
- How To Run a Twitter Chat & 8 Marketing & PR Twitter Chats to Follow, Online Marketing Blog
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- 4 Steps to Social SEO Success – Really great post from Lee Odden on 1) Listening, 2) Content, 3) Socialize, and 4) Measure. He goes into how to make sure social media and SEO work together for real results.
- What’s Hot on Digg – Infographic – A great infographic that takes a look at Digg trends from the last month (June 15, 2010 – July 15, 2010), showing you Digg’s most popular topics, most-Dugg sites and what the power users are sharing.
- 6 Ways to Increase Your Influence and Persuasion – The art of persuasion is a science, capable of being studied, quantified and qualified. This means that pretty much anyone can be persuasive if they study the formula and rules.
- “Hot On Sphinn” Now Appearing On Search Engine Land – This blog post announces the start of a new, weekly article that will appear on Search Engine Land: "Hot On Sphinn." We hope to increase awareness of the popular content on Sphinn and reward the users/authors who are sharing content on Sphinn.