SearchCap: The Day In Search, August 3, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Intros Congressional District Targeting In AdWords

    Just in time for upcoming elections, Google has released an AdWords feature that lets political candidates (and anyone else, for that matter) target their campaigns by Congressional District. Given how difficult it is to pinpoint audiences within particular districts by ZIP code or municipality — and the fact that district boundaries change every 10 years [...]

  • Crowdsourced SEM: Under The Hood With Trada

    In the June 2006 Wired magazine article The Rise of Crowdsourcing, Jeff Howe presented the phrase crowdsourcing as a combination of the words crowd and outsourcing. Although crowdsourcing actually has roots that precede the Internet, certainly the Web has been a powerful activation tool for crowdsourcing to go mainstream. In fact, there are crowd workers in [...]

  • How To Get Smart(er) With Conversion Tracking

    Taking consumer lifetime value into account allows performance marketers to manage more volume at a higher cost per acquisition (CPA) or lower return on investment (ROI). If $1 of revenue at the time of conversion leads to an additional $1 of revenue ($2 total) down the road then breakeven for marketing is 0.5 ROI or [...]

  • Recce Offers Winning Take On 3D Mapping

    The most interesting development in digital maps may not in fact be the forthcoming introduction of Apple maps in iOS 6. It may instead be the recent launch of mapping app Recce (pronounced “rekki,” which is short for reconnaissance). The company was previously called Mapply, but a trademark conflict motivated the company to change its [...]

  • Search In Pics: Yahoo Family Olympics, Google Fiber Stickers & Panda iPhone Wallpaper

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Fiber Stickers: Source: Google+ Google Street View Cars: Source: Google+ Google Chromebook Kiosk: Source: Flickr [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEO & SEM

Social Media

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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