SearchCap: The Day In Search, August 3, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Intros Congressional District Targeting In AdWords Just in time for upcoming elections, Google has released an AdWords feature that lets political candidates (and anyone else, for that matter) target their […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Intros Congressional District Targeting In AdWords
Just in time for upcoming elections, Google has released an AdWords feature that lets political candidates (and anyone else, for that matter) target their campaigns by Congressional District. Given how difficult it is to pinpoint audiences within particular districts by ZIP code or municipality — and the fact that district boundaries change every 10 years […]
- Crowdsourced SEM: Under The Hood With Trada
In the June 2006 Wired magazine article The Rise of Crowdsourcing, Jeff Howe presented the phrase crowdsourcing as a combination of the words crowd and outsourcing. Although crowdsourcing actually has roots that precede the Internet, certainly the Web has been a powerful activation tool for crowdsourcing to go mainstream. In fact, there are crowd workers in […]
- How To Get Smart(er) With Conversion Tracking
Taking consumer lifetime value into account allows performance marketers to manage more volume at a higher cost per acquisition (CPA) or lower return on investment (ROI). If $1 of revenue at the time of conversion leads to an additional $1 of revenue ($2 total) down the road then breakeven for marketing is 0.5 ROI or […]
- Recce Offers Winning Take On 3D Mapping
The most interesting development in digital maps may not in fact be the forthcoming introduction of Apple maps in iOS 6. It may instead be the recent launch of mapping app Recce (pronounced “rekki,” which is short for reconnaissance). The company was previously called Mapply, but a trademark conflict motivated the company to change its […]
- Search In Pics: Yahoo Family Olympics, Google Fiber Stickers & Panda iPhone Wallpaper
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Fiber Stickers: Source: Google+ Google Street View Cars: Source: Google+ Google Chromebook Kiosk: Source: Flickr […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Marketing Biz: Better Stalking, Google’s Costanza Wallet & Facebook PR Problems
- Post Targeting For Facebook Pages Gets More Powerful With New Options
- Facebook Questions Has Died A Quiet Death
- Google’s Betting On Advertising To Drive Google+ Uptake: Why Marketers Should Pay Attention
- Photos Increase Facebook Reach, But Does It Drive Traffic?
- According To Facebook, 8.7% Of Accounts Aren’t Real
Search News From Around The Web:
Business Issues
Local, Maps & Mobile
- Google+ Business and Local Merge Process is NOW LIVE, Mike Blumenthal
- How Apple’s new vector-based Maps leave Google Maps looking jittery, appleinsider.com
- Step by Step Guide to the Google+ Business/Local Merge Verification Process, Mike Blumenthal
Paid Search & Contextual
- Ad blocking part II: Blocking unwanted ads, Inside AdSense
Searching
- Health Info: “Google It?: Internet Searches Often Provide Inaccurate Information about Infant Sleep Safety”, LJ INFOdocket
- Introducing Wolfram|Alpha Clip ’n Share—Share Your Results on Social Media Networks, Wolfram|Alpha Blog
- New Reference Resource: Access ICT Statistics From ITU (International Telecommunications Union) Using Google’s Public Data Explorer, LJ INFOdocket
SEO & SEM
- August 2012 Google Webmaster Report: Panda 3.9, New Link Notifications & PageRank Update, Search Engine Roundtable
- Calculating Adjusted ROAS to Measure Account Performance, PPC Hero
- Can Google Set Up Better Performing AdWords Campaigns For You?, Search Engine Roundtable
- How to Conduct an On-Page SEO Site Audit, Search Engine Watch
- The PlaceRank Secret Behind Google’s Local Search Rankings, Web Marketing
- YouTube Ranking Factors – Whiteboard Friday, SEOmoz
Social Media
- Google Plus Allows Automatic Cross-Posting to Social Site Orkut, Digital Inspiration
- Twitter Goes to the Movies, Wall Street Journal
Video, Music & Image Search
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