SearchCap: The Day In Search, August 30, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Search Facebook Friends’ Photos On Bing

  Microsoft announced on the Bing Search blog that you can now search Bing to discover your friends’ photos within Facebook. If you activated the social bar within Bing and enabled Facebook to connect to Bing, then your search results in the Bing social bar may have photos from your friends’ Facebook feeds. You can also […]
• Webcast, Sept. 6: “How to Build Links, Get Rankings and Stay Out of Trouble”

  1 PM EDT, 10 AM PDT. Join speaker Jon Ball as he shares how to develop an effective white-hat link-building strategy. Register now!

• At SMX East: From Schema To Authorship To The Knowledge Graph

  Schemas, authorship, the Knowledge Graph. If these markup options and ways that Google is pulling “direct answers” into its search results has your head spinning, we’ve got a solution for you: the Semantic SEO Track at our upcoming SMX East search marketing conference. The “Schema & Authorship” panel we did at our SMX Advanced show […]

• Only 9% Of Tech Blogs Implement Google Authorship Properly

  A study by Conductor shows only 9% of technology blogs have fully implemented the authorship, rel=author, attribute fully on their site. That is less than 1 out of every 10 blogs. This is somewhat shocking because (1) these are technology blogs that should know about the feature and (2) it is shown to increase the […]

• Bing Completes “Global Ortho” High Resolution Imagery Project For Continental US

  Back when Bing Maps was called Microsoft Virtual Earth (2006) the company bought Vexcel, a US Defense Department contractor that specialized in high resolution aerial photography and automated 3D image rendering. That acquisition became the basis of Bing Maps’ subsequent ambitious aerial imagery and 3D mapping efforts. Microsoft then improved upon the camera that Vexcel […]

• What Retailers Need To Know About The Local-Mobile Marketing Landscape

  Retailers have an array of digital marketing tactics at their disposal: email, SEO, local search, PPC, display ads, social media, etc. These are frequently combined with traditional marketing tactics such as print, direct mail and trade shows. It’s important to select the right media mix to drive profits, and that’s why I want to review […]

• SEO Basics: When Your Domain & Homepage Are Not The Same

  Recently, I ran an audit on 56 music industry websites and received a startling result. Sixteen sites, 28.6%, forward people from their domain name to their homepage using 302 Temporary Redirects. These sites are tossing away valuable link authority! If your domain and homepage are different, determine how the domains forward visitors to the actual […]

• Google Webmaster Tools Breaks Down Site Errors

  The Google Webmaster Central blog announced that the Site Errors report now is a lot more detailed and useful for webmasters. Now, the errors are broken down by each category into more specific errors. For example, if your site is not accessible to GoogleBot, Google will try to say it is because of a DNS […]

• Industry Survey: PPC Is Losing Ability To Generate Leads

  SEO continues to be the top lead generating channel among U.S. digital marketers, while PPC’s effectiveness as a lead gen channel is dropping significantly. B2B marketers are even saying that social media marketing is now more effective than PPC as a lead gen channel. That’s according to the 2nd annual State of Digital Marketing survey […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• AdSense Publishers Mistakenly Notified About Rejected Ad Requests
• Google-Apple Patent Détente On The Horizon?
• Twitter Debuts Interest-Based Ad Targeting, Lowers Min. Bid To One Cent
• Survey: Facebook Best For B2C Sales & Leads; LinkedIn For B2B
• Can Social Influence Be Distilled Into A Score? Part I, The Potential
• Holiday Shopping In August? For Merchants, Now’s The Time To Prepare
• Ask + About.com = A Winning Formula For IAC – And Online Marketers
• Ask The President Anything: Obama Partakes In A Presidential AMA On Reddit

Search News From Around The Web:

Business Issues

• Google Said to Tap Barclays to Sell Motorola’s Home Business, Bloomberg
• SEC Guidance on Cyber-Disclosure Becomes Rule for Google, BusinessWeek
• Aport Bought For a Song; Relaunched as Product Comparison Shopping Engine, Quintura blog
• Baidu slides as Qihoo tactics questioned, MarketWatch
• FTC Said Poised to Finish Google Antitrust Probe in Weeks, BusinessWeek
• Google’s Transparency Report: A Step Backward for IP Theft and Copyright Protection?, knowem.com

Local, Maps & Mobile

• Amazon Appstore Launches in the UK, Germany, France, Italy and Spain, thenextweb.com
• Google Now updated with movie showtime suggestions, emergency alerts, and more, The Verge
• Google Scores 7 Mobile Location-Based Services Patents from deCarta, SEO By The Sea

Link Building

• 5 Reasons Product Reviews Should be your Core Linking Strategy, SEER Interactive

SEM Industry

• Cats Who Look Like People from the SEO Industry, SEO Livewire
• Google’s got a brand new bag, Search News Central

SEO & SEM

• 6 Ways To Make SEO Your Company’s Second Nature, Search Engine People
• Back to School for Search Marketers, Search Engine Watch
• Keyword Research Without Paid Tools, Daily SEO Tip
• Restructuring Your Website and How to Minimize Traffic Loss, SEOmoz