SearchCap: The Day In Search, August 31, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Still No. 1 Search Engine On Earth; Search Activity Way Up, comScore Says

    Search activity around the world jumped 41 percent between July 2008 and July 2009, and Google remains the most popular search engine with 67.5% global market share. Those are some of the stats that comScore shared today about the global search market. According to comScore, Google is not only No. 1 around the world, but it [...]

  • Danny Sullivan’s Preview Of Search Engine Land’s SMX East 2009 Search Marketing Conference In New York

    In five weeks, our SMX East search marketing conference arrives in New York City from Oct. 5-7. The show features four to five tracks of sessions spread across three days and covers all aspects of search marketing. Below is a personal tour from me on what attendees can expect. Our SMX Advanced [...]

  • Gulli Leaves Ask.com For Microsoft Bing, Finally Has “Resources”

    Ten days ago, we reported that Antonio Gulli left Ask.com after 4 years heading up their technology team in the European R&D center. Gulli announced his new plans are to continue in search, but switch ships and work for Microsoft Bing. Gulli said he will be “leading all the engineering development for UX and verticals [...]

  • SMX East Rate Increases Sept 12 – Register Today & Save

    Register now for Search Marketing Expo – SMX East and you’ll save $150. You have until the end of the day Friday, September 11 to take advantage our early bird rate.

    50+ conference sessions for all experience levels on SEO, PPC, social media, local search and more. Check out the agenda. New to search engine marketing? [...]

  • Microsoft Now Promoting Cashback Program With TV Ads

    TechCrunch reports Microsoft is continuing with the Bing TV commercials but this time promoting the Cashback program. Most recently, Bing doubled the Cashback rewards to drive more awareness to the program. That double reward increase was so successful on some sites that Microsoft had to pull the program four days early. Maybe TV commercials [...]

  • How To Choose A Web Analytics Solution

    Choosing the analytics tool you will use to track what’s happening on your web site can be a time-consuming, expensive, and incredibly frustrating experience. There are a number of good candidates to choose from and each touts an impressive feature set that promises to significantly improve everything about your web site. But while [...]

  • Wolfram Alpha To Enable API, Open Data To Others

    Not long ago “computational engine” Wolfram Alpha struck a deal with Microsoft to license some of its data to Bing. Now, according to the Guardian UK, Wolfram is going wide with that strategy and will soon enable an API that third parties can use to create mashups or enhance their sites. This may be a step [...]

  • Boost Quality Scores With These Simple Tips

    Read the search marketing press today and you’ll find abundant information on the importance of bid management strategies, as well as tools to maximize campaign ROI. However, as anybody who’s managed a search campaign recently knows, bid levels are only part of the equation. Effective search marketers know that search engines are looking to maximize their [...]

  • Microsoft’s Lu A Formidable Search Foe For Google

    The NY Times offers an extensive and flattering profile of the former Yahoo EVP Qi Lu who, in January, 2009 was named president of online services for Microsoft. Lu was deemed an unlikely appointment by some given his background not as a business and advertising executive but rather as an engineer. However, he was apparently instrumental [...]

  • Be Careful When Evaluating Paid Search Tests

    The delay between clicks and orders can often make test results appear artificially bad or good in the early stages. This post defines two different approaches for more accurately gauging the effectiveness of tests.

  • Matching Mobile Ads To Consumer Intent

    In my last article, “Matching Local Advertising to Consumer Intent,” I encouraged local advertisers to consider the intent of the consumers that they wanted to reach with their advertising distribution sources. The same idea can be applied to mobile, including the types of advertising that best fits your desired action (i.e. an enticement for an [...]

  • Google Logo Remembers Michael Jackson’s Birthday

    Google’s August 29th logo notes Michael Jackson’s birthday.

    Google has commemorated birthdays of many famous people and events, such as Luciano Pavarotti, Lego, and Dr. Seuss.

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Other Items

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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