SearchCap: The Day In Search, August 31, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Tightens Review Process For New AdSense Publishers

    Google has added a new review step to its process for adding new AdSense publishers, presumably to better eliminate abuses and improve the quality of the AdSense network for advertisers. In the new process, publishers’ sites will be reviewed after they’ve placed the AdSense ad code on their sites, and real, paying ads won’t run [...]

  • Sanity Saver: Seek Out Local Search Meetups In Between Conferences

    I have attended many conferences in the last ten years, including Search Marketing Expo, Search Engine Strategies, and Internet retail events. Generally speaking, I’ve been pretty impressed with all of them. However, the reality is, these conferences are expensive. In fact, the average cost of attendance is around one-thousand dollars, not to mention the cost of [...]

  • Google Makes Chromebooks More Useful With Offline Access

    Google Chromebooks are great — unless you don’t have an internet connection; then they’re essentially useless. (Other colorful descriptors I’ve heard include “suck,” “blow,” “fail” and so on). Now Google is taking steps to address the problem with offline access to Gmail and, very soon, Calendar and, most importantly, Docs. According to the Gmail blog: [...]

  • US Move Against AT&T-Mobile May Spell Trouble For Google

    A big story today is the US government’s effort to block the proposed $39 billion acquisition of T-Mobile USA by AT&T. AT&T wants T-Mobile’s spectrum and network and the US thinks it will harm competition in the wireless market. According to the New York Times the government’s lawsuit boils down to the argument that less [...]

  • 4 Areas To A/B Test For E-Commerce Websites

    Out of all websites found on the Internet, online retail stores have the most potential for improvement through A/B testing. Amazon, Ebay and Etsy are just few examples of e-commerce websites that do a ton of A/B testing. The potential for A/B testing is enormous because of the sheer number of variables that these stores can [...]

  • 5 Steps To Improve Your Customer Driven B2B Lead Generation

    To maximize online lead generation campaigns, B2B marketers need to focus on the multifaceted customer they serve. Design campaigns to meet their needs across the entire decision cycle and business buying process to achieve the optimal ROI from their program. The Many Faces Of The B2B Customer In the realm of the B2B marketer, one [...]

  • Yelp CEO: 50 Percent Deal Margins Unsustainable

    Following the elimination of daily deals (though not check-in deals) from Facebook’s lineup of products, Yelp followed suit this week by scaling back its daily deals program. Many people incorrectly interpreted the news, presented in a Bloomberg article, as Yelp’s total exit from the space. Some have also seen it as an indication that the [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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