SearchCap: The Day In Search, August 6, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bulk Upload ‘Mapspam’ On Google
  Is it black hat "mapspam," a mistake or a creative response to a legitimate business need? Mike Blumenthal has chronicled the history of some recent bulk upload abuse on Google Maps in a couple of detailed posts: TechPro’s CEO speaks about Google Maps Bulk Upload abuse and the related Batten…
• Microsoft Teams With NASA For 3-D Space Shuttle Images
  Microsoft announced a partnership with NASA to use its Photosynth 3-D application to provide users with interactive images of the upcoming Space Shuttle Endeavor launch. There’s also a related Photosynth tour of the Kennedy Space Center….
• Yahoo Adds Search Suggestions To Toolbar
  The Yahoo Search Blog announced that downloads of the Yahoo Toolbar for Internet Explorer will now have "as you type" search suggestions functionality. Yahoo has been on a search suggestion frenzy lately, last month launching search suggestions on Yahoo.com and beta testing Yahoo Search Assist….
• Cheat Sheet For Google Cheat Sheets
  Lifehacker points to a two-page Google Cheat Sheet PDF document that contains information on the company, their services, the IP addresses for Googlebot, Google domains, famous operators and much more. But aren’t there more Google cheat sheets? Sure — here are some others:…
• Accoona Files For $80.5 Million IPO
  Via PaidContent.org, Accoona Files for IPO from the Associated Press reports that Accoona has filed to go public, with an estimated IPO price of $80.5 million. Accoona hopes to list their stock as “ACNA" on the NASDAQ. The AP reports Accoona’s three business lines as online-lead generation, an online search…
• Spot Trends With SEOmoz’s Popular Searches Tool
  To spot popular search trends, you can always use our list of search research resources. But want to look across a range of various "What’s Hot" reports? Try SEOmoz’s new Popular Searches tool. As SEOmoz’s Rand Fishkin explains, explains the new tool aggregates data from several places that document "rising…
• Microsoft, Google Suffer Setback On ‘White Space’ Internet Access Plan
  According to a Dow Jones report, prototype devices from Google, Microsoft and a coalition of companies that includes Philips, Intel and Dell failed an initial test that might have allowed the group to offer wireless internet and potentially other services on "unused portions of the nation’s television airwaves." The Federal…
• Google Tests New "Show More" & Related Words AdSense Units
  Google AdSense has been busy testing new AdSense units this weekend, with two new formats spotted in the wild….

Search News From Around The Web:

Applications & Portal Features

• Blogroll Powered by Google Reader, Google Operating System
• Google Documents API Released, Google Blogoscoped
• Gmail vulnerability disclosed at Defcon, Googling Google
• Google’s Gmail A/B Test Over?, Search Engine Guide

Business Issues

• Inside the world of Google The Dalles, The Dalles Chronicle
• Wikipedia attacks Chinese search engine News, PC Advisor
• Antitrust now a battleground for Google and foes, Los Angeles Times
• Bharti Airtel partners with Google over customised services for broadband users, AFX
• Yahoo India chief George Zacharias quits, Hindustan Times
• IAC Leaves DoubleClick for Atlas, ClickZ
• What’s Next From Google? Perhaps Reader Search, Hosted Google Enterprise, InformationWeek

Conferences

• San Francisco SEO Meetup, Stuntdubl
• FTC to Host Town Hall to Examine Privacy Issues and Online Behavioral Advertising, FTC
• Last Call For Speakers for Las Vegas Pubcon, Pubcon Blog

Local, Maps & Mobile

• Girl Scouts with Guns: Geographic Coding in Google Location Searches, SEO By The Sea

Paid Search & Contextual

• Introducing AdWords Editor 4.0 for Windows, Inside AdWords
• It’s an Ad, Ad, Ad, Ad World, New York Times
• Weighing in on PPC vs. Non-PPC Advertising, Search Engine Journal

Podcasts

• Podcast: Answers.com Hit By Massive Google Traffic Loss; Ask’s Toolbar Success; Raccoons, Daily SearchCast
• SEO with Shoemoney part 1, SEO Beginning Podcast

Searching

• Google Timelines, Fact Maps, and Fact Relevance Rankings, SEO By The Sea
• NoFoodHere: Search Results In Real Time, TechCrunch
• Google on the Extraction and Visualization of Facts, SEO By The Sea
• Searching for Multiple Perspectives, Google Operating System
• Keynotes, Currency Conversions, and Carmen: August Smart Answers, Ask.com Blog

SEM Industry

• The SEO Learning Life-cycle, SEO Book
• Why I Spin Sphinn, ViperChill
• Can You Get a Lot of Traffic from Sphinn?, Search Engine Roundtable
• Rebecca Lieb Interview, Stone Temple

SEO & SEM

• SEO Is Dead. Again., Marketing Pilgrim
• Customizing Blog Page Titles, SEO Book
• SubmitEaze Gets Even Better, The SEO Scoop

Social Media

• Wikia – Jimbo takes on Google, Hitwise
• Benefits of Being Saved on Del.icio.us, Jason Bartholme
• Slap in the Facebook: It’s Time for Social Networks to Open Up, Wired
• Plaxo launches new social network, Pulse–and it’s a lot like Pownce, News.com
• Confessions of a LinkedIn Dropout, BusinessWeek
• Digg Bury Data Further Exposed – Find Out Why That Story Was Buried, Pronet Advertising
• MySidekick – a social search engine, E-Consultancy
• New program color-codes text in Wikipedia entries to indicate trustworthiness, ResourceShelf

Video, Music & Image Search

• Reconfirmation: Flickr To Add Video, TechCrunch
• Share Your Flickr Photos Without Requiring People to Sign Up, Cartoon Barry

Web Analytics

• Getting Google Analytics to extract keywords from Google Image searches, Joost de Valk

Other Items

• Get Your Internet Marketing Fix Offline, ViperChill
• Lowering the Google Wattage, US News
• Google Fashion Chain, Googlified
• Did Someone Say LOLCUTTS?, smackdown.blogsblogsblogs.com

Hot Items From Sphinn, Our Social News Sharing Site:

• Rand Fishkin & The Troll Defense
• When to Respond to Criticism, and When to Keep Quiet
• Social Media Questions For Cameron Olthuis
• Cameron Olthuis says he’s ‘Moving On’
• 15 Traits of an SEO Nerd
• Killer Competive Analysis Keyword Research Tool
• Google; “You can put 50+ words in your title tag, we’ll read it”
• The Danny Sullivan Code (or While Waiting for Dan Brown’s next book)
• Eric Ward on Linking: There Ain’t No Absolutes
• How to Make the Digg Home Page: An Illustrated Guide
• Unavailable-After Goes into the Blackhat SEO Toolbox