SearchCap: The Day In Search, August 7, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Wikia Introduces “Evolution” Toolbar To Expand Reach To Other Search Engines
  Like many before it, most recently Mahalo, Wikia Search has introduced a Firefox toolbar, called “Wikia Evolution,” to expand the site’s reach and engage more users in the process of adding and annotating search results. In the notes, it suggests that Google is taking a page from its community playbook:…
• Google To Add AdSense Features With DoubleClick Cookies Technology
  The Google Blog announced that Google is improving the content network (aka AdSense) by leveraging the technology they have acquired with DoubleClick. First I’ll discuss the feature and then I will get into the privacy issues….
• Redirects: Good, Bad & Conditional
  Whenever you make changes to a web site, one of the most important considerations should be how to use “redirects” to alert the search engine to your changes, to avoid having a negative impact on your search rankings. Whether you’re moving pages around, switching CMS platforms, or just wanting…

Search News From Around The Web:

Applications & Portal Features

• Google Apps Hit by Prolonged Gmail Access Problem, PC World
• Google Sites on more domains, Google Sites Blog

Business Issues

• Icahn joins Yahoo board as Kotick leaves, per deal, Reuters

Local, Maps & Mobile

• Google Maps: KML for authority and ranking?, Mike Blumenthal
• New Layers and Photos for Google Earth, Google Earth Blog
• Researchers mash Google Earth with electrical data to predict national grid problems, NetworkWorld.com

Link Building

• Link Building is, Wiep.net
• Link Building with a Twist, WebProNews
• Link Building with Customers, Part 2, Search Engine Watch
• One Way Link Building Techniques, Link Building Best Practices
• SEOs Like Links From Blog, Search Engine Roundtable

Paid Search & Contextual

• AdWords system maintenance on August 9th, Inside AdWords
• UK questioned on online ad system, BBC
• Google Fixes Search Volume Bug in AdWords Keyword Tool, Search Engine Roundtable
• Online marketers unhappy with Microhoo saga outcome , News.com
• Optimizing the Right Content for the Right Audience, Online Marketing Blog
• Sunsetting V11 on August 26th, 2008, AdWords API Blog
• The Adwords Quirk That Can Ruin Reports, Site Visibility
• Top Google Adwords Quality Score Misconceptions, PPC Hero

Searching

• ERIC Web Site Undergoes Redesign, Expands Coverage, ResourceShelf
• Microsoft searching for Olympic medals, news.cnet.com
• Monitter is three times better than Twitter’s search, News.com
• Office document translation (updated), Microsoft Research Machine Translation (MSR-MT) Team Blog
• What’s Being Built with BOSS, Yahoo Search Blog

SEM Industry

• Google Deal Catapults Publicis To Top Of Search Market, MediaPost
• Interview: Peter Hutto of Local.com, Search Engine Guide
• Perfomics Sale Sheds One Google Concern, Raises Another: Its Relationship With Publicis, MediaPost
• The Adolescence of SEO, BruceClay.com

SEO & SEM

• 30 one minute ways of optimising your website for more traffic and higher sales, SEOptimise
• Did Google Stop Crawling Blogger Blogs on Personalized Domains?, Search Engine Roundtable
• How to start a multilingual site, Official Google Webmaster Central Blog
• When, Why and How to Use Noarchive, Search Engine Journal
• Which is Worth More: SEO.ME or SEO.CO.NZ?, SEO Book

Social Media

• Digg Debuts Its First Firefox 3 Extension, TechCrunch
• Hierarchy of Social Media Needs, BruceClay.com
• The Power of Understanding and Solving Problems, Dosh Dosh
• Twitter: The hottest Web startup, CNN Money

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Avatars and Brand – The Tale of a Sphinn Avatar
• Subscribe to My Email List and Win Prizes
• 6 Lessons I Wish I Knew When I Started Online Freelancing
• Marketing on Twitter Gets Easier With Tweet Pro
• The Inner Secret To Social Media With Guru Brent Csutoras
• Link Building is Dead! Long Live Content Promotion
• What 36,389,567 Searches Can Tell You About Google
• Google Insights Says SEO Is A Huge Growth Business
• WebPosition Ranking Software Being Blocked by Google?
• Categories, Bookmarks & Tags
• Google Stopwords Patent
• The DIY trend: The Market and the Search for “How To”
• Watch Out FaceBook, Here Come’s The Hoff!
• How relevant is Cuil?
• How Trust Made my Blog Triumph