SearchCap: The Day In Search, August 8, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• iOS Users To Get Enhanced Google Search App Ahead Of Most Android Users

  Google announced an enhanced version of Google Voice Search today with some pretty awesome interaction in answers. Android 4.1 users sort of have it already. iOS users will have it in a few days. The rest of the Android world, 4.0 and below? They’ll stay waiting. Answers, Not Search Results Google’s long offered Voice Search […]
• New: Gmail Results Embedded In Google Search Results

  Google announced in this mornings Google Search Breakfast they are integrating Gmail emails directly into Google search results. This means you can search Google and find emails from your Gmail (not Google Apps) account directly in the search results. The Gmail results show on the top right section, collapsed neatly and ordered by relevance of […]

• Google’s Knowledge Graph Gains “Carousel,” Goes Worldwide In English

  Today at the Google Search Breakfast, Amit Singhal, head of Google search, said Google is launching the Knowledge Graph worldwide for English speakers The launch seems to be rolling out slowing to all countries with English based language. The complex thing with rolling this out globally is that searching for [chiefs] in the States should […]

• Google: 100 Billion Searches Per Month, Search To Integrate Gmail, Launching Enhanced Search App For iOS

  Google has announced that a new “field trial”of Gmail results within Google Search results is available, a Google Now-like Google Voice Search app for the iPhone and the iPad is coming in a few days and the Knowledge Graph is going worldwide for English searchers. Oh, and a stat we haven’t heard from Google for […]

• Framing Landing Pages In The Bigger Picture

  It’s wonderful that landing pages have become so widely known, at least in search marketing and conversion optimization circles. They’re a well-honed tactic that everyone in our space understands. Want to improve your conversion rate on search campaigns? Direct your clickthroughs to targeted, contextually relevant landing pages. Works like a charm. But there are two […]

• Study Suggests Search Engines Not As Popular On Mobile Devices

  Google is seeing huge mobile search growth and search engines are widely used by mobile device owners. However a new study confirms that search is not the center of the mobile universe, as it is online. I discuss many of the top-line findings of the study, conducted by Nielsen and commissioned by Telmetrics and xAd, […]

• Google: Nearly 50 Percent Of Olympics-Related Searches Coming From Mobile Devices

  Even though large sporting events such as the Super Bowl have seen their share of mobile traffic, the current Olympic Games are the first truly multi-platform global sporting event. During the first two days of the Olympics, smartphone and tablet searches approached 50 percent of overall search query volume according to Google. In one case, […]

• Video Content For Ecommerce Sites = Improved Search Results + Increased Sales

  After I mentioned adding videos to ecommerce websites in a recent article, a client asked about specific types of video they might use on their website. In this article, I’ll outline several types of videos you could add to your ecommerce site to help increase sales. I’ll also cover where to host videos for the […]

• Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites)

  Want to rank better in Google? If you’re an individual, you could build your own site and hope it does well. But you might have more success by creating a page for yourself on a social media site like LinkedIn, Facebook or Twitter. Ranking On Google: The SEO Way For those unfamiliar, the process of […]

• View-Through Attribution For The Search Marketer

  Ah view-through! Rarely does a topic in our industry solicit as much debate as this seemingly innocent metric. Display planners rely on it, search marketers don’t trust it (but would secretly love to get credit for it from PPC), and the clients are confused and uncertain. When 3 CMOs all asked for help on this […]

• Search Engine Land’s SMX East Conference Comes to NYC Oct. 2-4

  Attend SMX East and get expert insights and real-world-proven tactics that yield results instantly. The multi-track agenda, developed by the editorial team of Search Engine Land, includesover 50 sessions on SEO, PPC, local/mobile search, social media marketing and more. Secure Early Bird rates and save $350 off your All Access pass. Register today!

• Concepts Every B2B SEO Needs To Know In Today’s Internet Marketing Environment

  In a recent Forbes article, the the popular, SEO is Dead / Death of SEO topic took center stage. The article highlighted how questionable SEO tactics (particularly for link building) will no longer be valid. Marketers need to focus on creating truly great content, which in turn earns the right to be shared and searched for. […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Report: 40% Of Top Brands Have Adopted Instagram
• How Not To Write A Sales Letter
• Study: 50 Percent Of Mobile Queries In Travel, Restaurants, Autos Result In A Purchase
• A Look At The Dark Side Of Twitter Popularity: The Paid Follower Economy

Search News From Around The Web:

Business Issues

• Judge orders Oracle, Google to disclose paid journalists and bloggers, paidContent.org
• After 5 Years With Facebook, Ben Blumenfeld Leaves To Beautify The Future At Designer Fund, TechCrunch
• After Delay, Twitter Sends Data on User Issuing Threats, New York Times
• Google ordered to destroy Oz Street View data, The Register
• Google pays just £6m UK tax on profits of £3.95bn, Telegraph
• Samsung’s 2010 Report Says its Galaxy Would Be Better If it Were Just More Like the iPhone, AllThingsD
• The Bottom Line on Apple and YouTube, AllThingsD

Local, Maps & Mobile

• Add your knowledge to the Poland and Ukraine maps, Google LatLong
• Floods in the Philippines: Google Person Finder, landing page with emergency information, Google LatLong
• Microsoft is already working on Surface 2 tablets, TechRadar

Link Building

• Creative Broken Link Building Tips with Jon Cooper, SEO Book
• Some Dos and Don’ts of Linkbuilding Today, Search News Central

Paid Search & Contextual

• Update on forms of payment available on our new payment system, Inside AdSense

SEO & SEM

• Google Shopping Updates, Google Commerce
• 6 Good Ideas That Are Terrible for SEO, blog.supermedia.com
• Example: What Canonical Issues Can Do To Your Google Search Listings, Search Engine Roundtable
• Google Webmaster Tools Reporting Delayed 6 Days, Search Engine Roundtable
• How to Find a PPC Niche & Attract Customers, Search Engine Watch
• Killer PPC Ads: The Fundamentals, Search Engine Watch
• What Google Wants vs What SEOs Want, State of Search

Social Media

• Australian Advertising Watch Group Says Companies Are Responsible For Comments On Their Facebook Pages, TechDirt
• Subscriptions now available, Facebook Developers