SearchCap: The Day In Search, August 9, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google’s SEO Guide On A/B & Multivariate Testing

    Google posted their official word on how you can conducting web site testing using A/B testing or multivariate testing and stay clear of any issues with search engine crawlability or penalties. Google said if you do this, you need to make sure to follow these guidelines: No cloaking.Cloaking—showing one set of content to humans, and [...]

  • Google Translate: Picture To OCR To Speech

    Google Translate announced they added in integration with Google Goggles, to help with your translation needs. So when you are in a restaurant and the menu looks foreign to you, you can pull out your Google Translate app and have it search for the translation. You take a picture of the words, highlight the words [...]

  • Google Shopping – The Balance Between Old & New

    One of the most talked about changes introduced by Google on May 31, 2012, is the launch of a paid program from Google Shopping based on Product Listing Ads (PLA). Since its announcement, we have seen a huge change in shopping results. Google Shopping listings replace the current Google Product Search listings, which are part of [...]

  • The SEO’s Guide To Adding Content For SERPs & Sales

    Driving around recently in my hometown of Woodinville, WA, gave me a pair of contrasting marketing experiences I wanted to share with you: Scenario #1: I was driving to the grocery story along a two-lane curving road when I came up on a fellow in dark clothes, standing in the shade, probably 30 or more [...]

  • Up Close: Gmail In Google Search Results Field Trial

    Google released a “field trial” today allowing people who enroll to do Google searches and get information from their Gmail messages mixed in with their web results. Don’t worry. Only those enrolled see their own messages this way. Below, a look at how it works. If accepted into the program, after you do a search, [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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