SearchCap: The Day In Search, Dec. 1, 2006

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

• Adwords Editor Does Not Always Transfer Geo-Targeting Data
  Google’s AdWords Editor program, which makes it easy to perform account management of your campaigns directly from your desktop, may come with one large pitfall. Simon Heseltine reports that while performing campaign maintenance on his account, he noticed that impressions and clicks data was much higher than normal. After further investigation, he learned that it was a geo-targeting issue. Google replied saying;
• Google Gives Stanford Law Internet Center $2 Million
  The San Jose Business Journal reports that Google has pledged $2 million to Stanford Law School’s Center for Internet and Society (CIS). Larry Kramer, professor and dean, said;
• Google’s Nick Fox Answers Tough Questions On AdWords Quality Scores
  Andrew Goodman interviewed Nick Fox, Google’s Senior Product Manager for Ads Quality, about the most recent AdWords algorithm change. Some highlights from Andrew’s interview include that Google seems to have two quality scores algorithms for (1) setting the minimum bids and (2) for ad rankings. He also gets into some of the internal debates Google is going through when it comes to using how much of which algorithms at what points. This was a very good and insightful interview, definitely worth a read or two.
• Windows Live Search Beta For Mobile
  The Live Search Blog announced the release of Live Search Mobile client for your mobile device. The mobile client allows you to use Windows Live’s “local search, maps, driving directions, and live traffic information.” I have not downloaded it to my Treo, but I like Gizmodo’s Windows Live Search For Mobile vs. Google Maps Mobile write up.
• 8 Googler Alternatives To Superstar Matt Cutts
  If the search engine optimization world has a rock star, ironically the king isn’t an actual SEO but rather mild mannered Matt Cutts of Google. His title of software engineer belies his role as spam czar from Google. If Google’s web search results are a castle constantly under siege, Matt Cutts is the one high on the walls, swinging his sword and calling to his fellow Googlers to repel the attackers with hot oil of site expulsions and link downgrades.
• Search Engine Property Stats: Google & Yahoo
  Last night Bill Tancer complied an “extended” list of statistics and numbers on Google’s Properties, which shows the market share of all of Google’s properties as they compete with each other. With no surprise, Google’s search product captures the bulk of the share with over 78% share, followed by image search with slightly over 9% share and then Gmail with almost 5.5% share.
• Hello Search Engine Land Readers From Barry Schwartz
  Hey all! I just wanted to say a quick hello to all the readers. I cannot express enough how excited I am to be part of this very new adventure, with Danny, Chris and the rest of the crew.

Search News Headlines From Elsewhere:

• MySpace.com Now Featuring Google Search, Search Engine Journal
• Yahoo to offer BBC news video, Reuters
• Gmail Displays Outlook Invitation, Google Blogoscoped
• Health care information matters, Google Blog
• New GData API: Spreadsheets, Google Code Blog
• Anti-Jotspot/Google Post Deleted Under Pressure, Techcrunch
• We Are Three: Search Engine Roundtable’s 3rd Birthday, Search Engine Roundtable
• Counting Total Number of My Blog Posts, Cartoon Barry
• Yahoo! Pulls Tax Information Update Function From YPN Portal Temporarily, Search Engine Roundtable
• Google Local Search Patent Application on Ranking Businesses at a Location, SEO By The Sea
• Compilation: A Quick Review of AOL Product Blogs, ResourceShelf
• World aids day.., SEO Home UK

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