SearchCap: The Day In Search, Dec. 11, 2006

Dec 11, 2006 at 4:23pm ET by Danny Sullivan

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

Welcome To Search Engine Land!
It’s official. Search Engine Land has now formally launched. I know, I know – we’ve been posting for over a week here. But now our new design is (mostly) in place, so it’s time to declare ourselves fully operational. For those who are interested, here’s some more background about the site, our name, our look, our goals and content….
NearbyNow Launches Mobile Product Search For Malls
NearbyNow, which is one of several companies trying to build a local product inventory database, has launched SMS-based mobile search for shopping malls. According to the release, the service "allows consumers to find any product, brand or sale in a shopping mall simply by sending a text message. By typing their request into their mobile phone, consumers can easily find the nearest store that sells ’skinny jeans’ or ‘men’s shoes on sale.’" Here’s a ClickZ story on the new offering and a longer, earlier post on NearbyNow more generally….
Google Earth Adds Geographic Web Layer
Google announced they have added a new geographic web layer over Google Earth with information from Wikipedia, Panoramio and the Google Earth community. This information is accessible via Google Earth and it shows you individual photos, reviews, write ups, and much more about a specific location on Google Earth. How does it work? To experience this for yourself, all you need to do is start Google Earth and explore the world. As of today you will see new icons — the Wikipedia globe, the Panoramio star, or the information “i

Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series, maintains a personal blog called Daggle and microblogs on Twitter as @dannysullivan.

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