SearchCap: The Day In Search, Dec. 20, 2006

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

  • Battle For Books: Evil Google Versus The Altruistic Open Content Alliance
    Google Book-Scanning Efforts Spark Debate from the Associated Press is an excellent look how the rivalry between Google’s library scanning project and that of the Open Content Alliance — backed by Yahoo and Microsoft — is getting more heated. Google pretty much comes off as the evil company trying to lock up books for its own commercial goals. I’ll try to restore some balance to that. But then again, perhaps the rhetoric is the only thing that will make Google decide it should figure out a way to better assure people that the scanning will be as open source…
  • Google Pushing New Blogger In Search Results
    Now that Blogger is officially out with a new version, I guess Google’s ready to get behind the service in a big way. The screenshot above shows a new promotional "tip" I just got in my web search results. I’ve never seen anything like that before for Blogger nor that I can recall for any other Google products. Not like this. The tip reads:…
  • The Lies Of Top Search Terms Of The Year
    I wanted to make some time and dive deep into the issue of why all those top search terms from the various search engines don’t match. Others have thankfully been doing that. The short answer, as I’ve written before, is that they are all heavily filtered. That’s why you don’t see popular terms like "sex" and "porn" and navigational queries like "google" showing up. I might try to come back to this in more depth, but here’s a summary of the lists and what people are saying about them. Plus, I’ll explain that chart above and how it shows…
  • Diller Touting Ask And Centrality Of Local
    Barry Diller keeps talking about Ask as the "glue" of his empire and more specifically about the importance of local. Ask and the new AskCity are thus in the hot seat. ClickZ has a piece today about the forthcoming introduction of financial and real estate data into AskCity….
  • Google Search History Used To Send Wireless Hacker To Prison
    News.com reports that a wireless hacker was sentenced to 15 months in prison due to the help of some Google searches. The wireless hacker conducted searches for keyword phrases on "how to broadcast interference over wifi 2.4 GHZ," "interference over wifi 2.4 Ghz," "wireless networks 2.4 interference," and "make device interfere wireless network." The court documents do not disclose how this information was retrieved, i.e. via Google subpoena, looking at his browser history on his PC, or tracking his internet usage during the investigation….
  • Holiday 2006 Grudge Match: Google Checkout Versus Paypal
    Google Steps More Boldly Into PayPal’s Territory by the New York Times shows how Google Checkout has really stepped things up this holiday season. The article covers how Google is giving merchants huge incentives to promote Google Checkout on their online stores. One merchant sent out a promotion to customers, telling them they get $10 off all orders of $30 or more if they use Google Checkout. He said his traffic tripled and it cost him nothing, since Google is paying the bill (he gets reimbursed the $10 per order from Google) and Google is also offering zero transaction fees…
  • Portrait Of A New Site Getting On Digg
    Search Engine Land made the Digg home page yesterday because of Neil Patel’s great article, The New Digg Features Plus, A Submitter’s Perspective. I’ve already covered how as a new site, we’re still growing our traffic. Now I’ve got a chance to show what it means to a new site to get digged. The picture above tells the tale. Once we hit, the first hour brought in nearly 4,000 visits. Then it tapered off. For the entire day, we had 7,134 visits from Digg, 78 percent of our entire traffic. Bear in mind that this is all "cream," IE…
  • Google By Far The Leader, If You Look At Site Owner Traffic Stats
    When I posted Enquisite’s search engine popularity stats yesterday, I almost went into a riff about how site owner traffic stats are often so different from what the major measuring services report. Google almost always comes out much, much higher when you look at site traffic referral sources (as with Enquisite’s stats). I did get into this on yesterday’s Daily SearchCast. But Rich Skrenta does a great job on the issue for who prefer to read about the issue. More on his post, along with a long look at stats, the pros and cons of Google being a huge traffic…

Search News Headlines From Elsewhere:

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About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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