SearchCap: The Day In Search, Dec. 25 & 26, 2006

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

  • Google Testing Video Ads “In Stream”
    AdWeek reports that Google is testing video ads at for AllState. The reports indicate that about a week ago, has 15 second Google ads for AllState in their videos. The ads linked to with a special landing page for those users. The ads “were sold at $15 per thousand views, with…
  • Top Searches of 2006 sent us their top searches for 2006 by category. Categories include news, celebrity, health, entertainment, images, and sports…
  • How Microsoft’s Behavioral Targeting Works
    Microsoft Ad Push Is All About You at the Wall Street Journal has a nice overview of how Microsoft’s behavioral targeting ad software works, nothing ground breaking, but a nice overview. I’ll quote a piece of the article for you…
  • Google Partners With China Mobile To Launch Mobile Search
    Forbes reports that China Mobile and Google will be launching a mobile search service in 2007. The details are very fuzzy right now, all we know is that a China Mobile representative said something to the effect that they “begun developing their joint mobile search product for launch in 2007.” This comes a week after…
  • Is Panama The Answer To Yahoo’s Problems?
    Why Yahoo’s Panama Won’t Be Enough at BusinessWeek looks at Yahoo’s troubles over the past years and asks the question, is Yahoo’s new ad platform, code named Panama, the answer to those problems. As we wrote in the past, Panama may have boosted Yahoo’s 2007 outlook but why should it? That is the questions…
  • Google Shows Quality Score Indicator To Some AdWords Advertisers
    This morning I posted a screen shot of the quality score in AdWords, showing a rating of Great, OK and Poor. The quality score does not show all that much, but it does show more than before. Plus, Google has set up some more documentation on what the quality score column means. The help page says that this is a “customizable…
  • Judge Dismisses Google AdSense & AutoLink Toolbar Lawsuits
    Judge dismisses lawsuit against Google at BusinessWeek shows John Shabaz, US District Judge, dismissed the AdSense and Google Toolbar AutoLink case brought by HyperPhrase Inc. against Google. HyperPhrase claimed that the Google Toolbar’s AutoLink feature & AdSense products were patent infringements. The judge dismissed…
  • Wikipedia Founder To Launch Wikiasari Search Engine Early 2007
    Founder of Wikipedia plans search engine to rival Google by The Times unveils a new search engine named Wikiasari. The new search engine has investment backing from Amazon and others of over $4 million in capital. The “exclusive screen capture” Techcrunch has nothing to do with this new engine, according to the Wikia…

Search News Headlines From Elsewhere:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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