Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- A Roundup Of 2009’s Best SEO Books
Time was when someone asked me to recommend a good book on search marketing, there were only a few available—Search Engine Visibility, by Shari Thurow, Winning Results with Google AdWords, by Andrew Goodman, Search Engine Marketing, Inc., by Mike Moran and Bill Hunt, and a few others. These books have mostly stood up to the [...]
- How To Take Control Of Your Link Building In 2010
What are your link building plans for 2010? Me? I’ll be making some significant changes to my business model for the first time in fourteen years. I’ll be training more clients to become their own link builders. I’ve earned 100% of my living by providing link building tactics, strategies and services since 1994. While the methods [...]
- Google Modifies “First Click Free” Policy To Accommodate Publishers Gating Their Content
Google’s “First Click Free” (FCF) policy was intended to provide a better experience for Google users and for premium content and news publishers (e.g., the Wall Street Journal) by allowing their content to be indexed and exposed for subsequent sale to consumers. However, as most of you are aware, the publisher pay walls are going up, [...]
- AOL’s List Of Lists – Top Searches 2009
AOL has weighed in with a heavy hitting list of 2009’s top searches in the categories below. AOL’s top searched celebrities for 2009
michael jackson robert pattinson rihanna farrah fawcett kim kardashian megan fox jon and kate miley cyrus patrick swayze natasha richardson
Oh, Edward. Patrick Swayze should roadhouse [...]
- NORAD Santa Tracker 2009 Goes Live
I have a long history loving and writing about that classic tradition, the NORAD Santa Tracker service. It’s just gone live for those who are ready to start searching for St. Nick. While you won’t actually get to track him until Christmas Eve, there are resources at the site now. Either I or someone else here [...]
- World AIDS Day, Google Asks Us To Tweet #RED
Today is World AIDS Day and Google, Yahoo and Ask.com all have the red bow on their home pages. In addition, Google has a blog post showing how they are supporting the day and asking everyone to either “include #red to turn your tweets the color red or if you like, follow @joinred.” In addition, [...]
- Live Blogging The FTC Workshop On Journalism & The Internet
I’m at the FTC’s “Journalism & Internet Age” Workshop in Washington DC today, where we’re expecting addresses from Rupert Murdoch and Arianna Huffington, along with Josh Cohen of Google News and a variety of panels. I’ll be on one of those panels later today. I’m going to do a big live blog of things I [...]
- Free Trip To SMX—Win The Biggest Search Geek Contest!
Want a free ticket to our upcoming SMX West search marketing conference this March 2-4, complete with hotel and airfare? You have the opportunity to score if you’re geek enough. Biggest Search Geek enough, that is. We’re looking forward to crowning the “Biggest Search Geek” and working with contest sponsor Marin Software for the second [...]
- How Boston.com Made Lemonade Out Of Local Search Lemons
I always thought that Boston.com’s local search tool on the site was a model for other newspapers to replicate. However it appears that “local search” on Boston.com was something of a failure. According to a story on the Nieman Journalism Lab site it never really took off: The reality is that Boston.com’s local search never caught [...]
- Head-To-Head: ACAP Versus Robots.txt For Controlling Search Engines
In the battle between search engines and some mainstream news publishers, ACAP has been lurking for several years. ACAP — the Automated Content Access Protocol — has constantly been positioned by some news executives as a cornerstone to reestablishing the control they feel has been lost over their content. However, the reality [...]
- Trademark Owners: Get Your New International Domain Names Now!
Soon it will be possible to register domain names using local language character sets creating vast new opportunities for marketers – and domain name sellers. Time to act to protect your own domain names and trademarks in the new languages.
- This Is It: The Most Popular Searches Of 2009
It should come as no surprise that the defining moment of (real-time in particular) search in 2009, came on June 25, the day on which Michael Jackson, the King of Pop, died. Overwhelmingly, the number of searches for information about MJ and the circumstances surrounding his death, both on the day of and in the [...]
- Ask: The Most Burning Questions Of 2009
In true Ask fashion, we’ve got the answers (well…not complete answers) to what the most popular questions were on Ask.com during the year. According to Ask.com, visitors are three times more likely to type search queries in the form of a question. Holding steady at 50 million visits per month (October 2009, ComScore), question based [...]
- Bing’s Very First List Of Most Popular Searches
Technically, it is Bing.com’s very first appearance since officially launching as the decision engine, halfway through the year (see: Meet Bing, Microsoft’s New Search Engine) in early June. Coupled with an $80 million dollar advertising campaign to rebrand the new search engine (formerly Live Search) and attract new users, it may have actually worked – [...]
- Yahoo! Annual Year In Review: 2009
It’s official, the annual release of the Yahoo! Year in Review for 2009 has arrived! Perhaps bigger and better than ever, this year’s Yahoo! roundup includes in-depth pictorials and a slew of popular topics to sort through, as well as some bonus features – such as the decade in sports, Yahoo Answers highlights, and a [...]
- Of Climategate, Googlegate & When Stories Get Too Long
Daily Telegraph writer James Delingpole got worked up yesterday because his colleague Christopher Booker’s story on the “Climategate” scandal mysteriously disappeared from Google. Skullduggery, he pondered? Nothing so dramatic, says Google. The article simply grew too big in length to stay in Google News. Let’s do the breakdown. Booker’s story of November 28 covered the controversy [...]
Search News From Around The Web:
Applications & Portal Features
- Download the 2009 Answers Highlights Book!, Yahoo Answers Blog
- FreeBSD bug gives untrusted root access, The Register
- What’s powering Web apps: Google waving goodbye to Gears, hello to HTML5 [Updated], Los Angeles Times
Business Issues
- Google hosts energy experts amid climate talks, CNET News
- Yahoo! Closes Right Media’s Direct Media Exchange, www.adexchanger.com
Local, Maps & Mobile
- Assessing the Academic Validity of Websites with the "Mobile" Internet Detective, ResourceShelf
- Bing Maps Platform in Flash/Flex/ActionScript, Bing Maps Blog
- Disputed Territory? Google Maps Localizes Borders Based on Local Laws, Search Engine Roundtable
- Google Local Listings outside of Beta area, LocalSearchPilot.com
- Google New UI Local Listing Ads – What Does It Mean for Local?, Mike Blumenthal
- Introducing the Google Model Your Town Competition, Official Google Blog
Paid Search & Contextual
Searching
- 25 Things I’d like to See Google Fix, Michael Gray
- BNO News launches wire service; MSNBC.com takes over @BreakingNews, BNO News Blog
- Free Online Tools Simplify Research: Zotero and iCyte, ResourceShelf
- FTC looks at the future of news, Google Public Policy Blog
- Google Suggest: "I Am Extremely Terrified Of Chinese People", Search Engine Roundtable
- Johnston Press starts charging for online local news, BBC News
- Man loses job after searching too hard for aliens, CNET News
SEM Industry
- “Home Sweet Homepage”, Bing Search Blog
- SES Chicago ’09 Live Blogging Schedule, Search Engine Roundtable
SEO & SEM
- Does Website Structure Matter to SEO?, Best SEO Blog
- DIY SEO: Create Your Own Keyword Tracking Master Feed, Search Engine Journal
- Does Google News Sitemaps New Format Help Publishers?, AdamSherk.com
- Five Steps for Adding Negatives to New AdWords Accounts, Search Marketing Sage
- Google Local citation & review data study, BlogStorm
- Google’s Indexation Cap, SEOmoz
- How to Match Google Merchant Products in Google AdWords Product Ads, Search Engine Roundtable
- SEO Case Study: PRSA Jobcenter, Online Marketing Blog
- SEO for HTTP and HTTPs, Search Engine Journal
- Turning Bad Search Results Into Good Landing Pages, SEO.com
Social Media
- How To Create the Perfect Facebook Fan Page, Techipedia
- Lists & Ranking: Global Language Monitor Names "Twitter" Top Word of the Year (2009) & Other Words of the Year, ResourceShelf
- Protecting Your Brand From Online Attacks, outspokenmedia.com
- Webcast: Facebook Co-Founder Delivers Keynote Address, ResourceShelf
Video, Music & Image Search
- French Online Video Consumption Surges 141 Percent in the Past Year to 5.4 Billion Videos Viewed In September 2009, comScore
- Hulu Becomes One Powerful Search Tool with Additions of Advanced Search Options, ResourceShelf
- Is YouTube Ready for Prime Time? Google Wants to Stream TV, for a Fee., AllThingsD
Web Analytics
- Google Analytics launches asynchronous tracking, Google Analytics Blog
- Spotlight on new Google Analytics features: Analytics Intelligence and Custom Alerts, Conversion Room
Related Topics: SearchCap
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