SearchCap: The Day In Search, December 10, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s True! Bing Ads Allows Use Of Exclamation Mark In Ad Titles After reading the news yesterday that Bing Ads has made a change to its Editorial Guidelines prohibiting third-party sellers […]
Barry Schwartz on December 10, 2013 at 4:59 pm | Reading time: 6 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- It’s True! Bing Ads Allows Use Of Exclamation Mark In Ad Titles
After reading the news yesterday that Bing Ads has made a change to its Editorial Guidelines prohibiting third-party sellers from appearing as an original brand, I noticed this notation in the change log from November: We have removed the restriction on use of exclamation points in ad titles from the Content and Style Guidelines. A […] - SMX West Super Early Bird Rates Expire Next Week – Register Now & Save!
Join the most accomplished search marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda, featuring three days of tactic packed sessions, the highest-level networking anywhere, and much more. Six in-depth workshops offered on March 10. Save $300 with Super Early Bird rates before they expire December 21 […] - Google’s Matt Cutts: Guest Blogging Abuse & Spam On The Rise
Google’s Matt Cutts posted a video today on the things one should avoid when doing guest blogging. The main point he made was that guest blogging, on a whole, is “growing” in terms of the spam and abuse he sees in the guest blogging space. Now, if you are guest blogging, Matt offered four-points on […] - Yahoo Tells SEC: 31% Of Our Revenue Comes From Microsoft
Yahoo has revealed to the US Securities & Exchange Commission that nearly one-third of its revenue — 31% — comes from its search deal with Microsoft, according to a Bloomberg report. That’s far higher than the “more than 10%” figure Yahoo previously acknowledged, making it seem even more difficult for the company to potentially walk […] - Traffic: How To Analyze Quantity Vs. Quality
Google has released some great traffic-boosting campaign types over the last year, such as dynamic search ads and product listing ads (PLAs). While it’s great to be bringing in this additional traffic year-on-year, it’s important to analyse this traffic increase against Analytics metrics to ensure that the quality of your traffic is also improving. Are […] - Want To Speak @ SMX West? Here’s How
The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX West 2014, March 11-13, at the San Jose McEnery Convention Center. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to […] - Bizible Adds Google AdWords ROI Reporting For Salesforce
Bizible, a marketing analytics app for Salesforce.com, has launched a feature to enable Google AdWords cost data to be imported and tied to actual revenue posted in Salesforce. The AdWords ROI Dashboard enables revenue tracking against keywords, ads, ad groups and campaigns. The AdWords ROI Dasbboard was released generally last week. The company says beta […] - Reminder: Take Marketing Land’s Marketing Technology Survey & You May Win An iPad Air!
This is a quick reminder that we’re surveying our readers about which brands you think of first in different marketing technology categories. Take Marketing Land’s brief Marketing Technology Brand Survey and you could win an iPad Air or other great prizes! The survey is just 11 easy-to-answer questions about marketing technology brands you recognize. But […] - 4 Surprising Ways CPG Brands Are Using Paid Search For Brand Marketing [Study]
Consumer packaged goods (CPG) manufacturers have been spending an average of $6.2 million monthly on Google AdWords in the US over the past three years, according to a new AdGooroo study which looked at ad impressions between August 2012 and July 2013. All of the CPG companies engaged in brand marketing, but AdGooroo found that […] - Majestic Search Explorer Now Displays Ranking Factors
In October, Majestic SEO decided to launch their own alpha search engine named Search Explorer. Today, Dixon Jones from Majestic, announced an added feature to the search engine that the SEO community might like. The feature shows you why the search tool ranked the results as they did. Dixon explain that not only will Search […] - Moz Launches MozCast Feature Graph: Tool To See Google Features By Query
Moz announced a new MozCast feature named Google SERP Feature Graph. In short, this feature does two things: (1) It shows you how often a specific feature is found being used in the Google search results. (2) It lets you see search results that should show those features on the live Google search results page. […] - How Do You Differentiate Yourself From Your Competitors?
I recently acquired a new client that is a competitor of a site to which I’m personally loyal. At a neighborhood party, I overheard someone mention this new client, so I asked if he’d ever been to the other site (the one I’m so personally loyal to), and he had never heard of them. Conflicted, […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google’s Official Mobile Webmaster Checklist & Videos
- Oreo Cookie Balls: The Next Viral Christmas Video?
- Reminder: Take Marketing Land’s Marketing Technology Survey & You May Win An iPad Air!
- Kraft Crushes All Other CPG Brands In Paid Search [Study]
- Facebook’s Share Of Visits Up 170% Over Past Year; Up 47% Since Share Button Dropped The Thumb
- Top 10 Most Shared Video Brands Of 2013: Samsung Takes The Lead, Followed By Beer, Babies & Pranks
- If Facebook’s Not Cool, Brands Don’t Have To Be Either
Search News From Around The Web:
Local & Maps
- Create your own Street View, Google LatLong
- 3 Shocking Polls on Local Search, Search Engine People
- The New Photosynth, Bing Search Blog
- Transit information now available for Queenslanders on Google Maps, Official Google Australia Blog
Link Building
- 10 Link Building Strategies for The Post Holiday Slump, Vertical Measures
- 9 Easy Ways to Build Links, Kaiserthesage
- Five Reasons Why I use Majestic SEO for PR, Majestic SEO Blog
Searching
- Google Translate – now in 80 languages, Google Translate Blog
SEO
- 5 Easy-to-Give SEO Gifts that will Make You A Better Writer in 2014, SEO Copywriting
- Google Authorship: 1 Completely Unscientific Experiment + 13 Killer Resources, Portent
- SEO Paradigm Shifts To Follow in 2014, internetmarketingninjas.com
SEM / Paid Search
- Q&A: Confused.com on handling PPC in a competitive market, Econsultancy
- Six Mobile & Remarketing PPC Resolutions for 2014, Search Marketing Sage
- The Actual Impact of PPC on Sales [Case Study], Search Engine Watch
- The Complete AdWords Audit Part 3: Campaign Settings & Bid Adjustments, Certified Knowledge
- Tracking Ad Testing in Google AdWords, Web Analytics World
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About the author
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.