SearchCap: The Day In Search, December 12, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Free Webcast Tomorrow: Search Marketing – The Basics
    SEO, SEM, PPC, keywords, AdWords, analytics — what does it all mean for you as a marketer when you’re just starting out with search? You know you need to incorporate search into your marketing mix, but where do you begin? We’ll help you get started, in this introductory webcast about…
  • Facebook Opens Platform, Bebo Adopts It
    TechCrunch reports that social network Bebo launched its new Open Application Platform this morning in San Francisco. But the platform is an exact duplicate of Facebook platform based on Facebook opening up the code to third-party developers. (Here’s the Bebo press release.) Bebo is part of OpenSocial, the competing Google…
  • AOL Creates “Platform-A Marketing Solutions” Unit
    Trying to realize the promise of its “Platform A” integrated display advertising initiative, AOL has created “Platform-A Marketing Solutions.” The new unit combines the formerly separate sales teams of AOL and Tacoda. AOL acquired behavioral targeting firm Tacoda in July of this year. The effort is focused chiefly on traditional…
  • Microsoft Acquires UK-Based MultiMap Mapping Provider
    Microsoft announced this morning that it has acquired UK-based mapping platform and consumer destination MultiMap. Deal terms weren’t disclosed. MultiMap will reportedly operate as a wholly owned subsidiary of Microsoft but within the Virtual Earth and search teams. According to the press statement issued, MultiMap brings “new location and mapping…
  • Yahoo Does Deals With Cars.com, CNBC, Renews Deal With InfoSpace
    Yahoo Autos has swapped out previous partner AutoTrader and replaced it with a broader editorial content and listings deal from newspaper-owned Cars.com. It’s unclear whether Yahoo’s embrace of the newspaper industry had anything to do with the deal. But it promises more content and listings on the site and apparently…
  • High-Tech Christmas Cookies? Nah, Just A Google News Glitch
    A reader spotted a pretty strange story in the Google News Sci/Tech area. Mixed alongside stories about AskEraser, the Space Shuttle launch and “w00t” being crowned as word of the year was a recipe for Grasshopper Chocolate Chunk Cookies, the lead item for a cluster of Christmas cookie stories….
  • Google Adds Gadgets, Roaming & Bad URL Help To The Google Toolbar: Version Five Is Out
    Google Blogoscoped reports Google released a new version of the Google Toolbar for Internet Explorer. The new version is version five and has new features like integration with Google Gadgets, a “roaming” feature to keep your toolbar settings on any computer you might use and navigation error handing features….
  • Google Adds Subscribed Links To Universal Search Interface
    Google Subscribed Links Integrated Into Universal Search from Google Blogoscoped reports Google has integrated subscribed links into the Universal Search interface within the search results. In the past, subscribed links, which is part of the Google Custom Search Engine initiative, would be listed in a green box at the top…
  • Google Turning My Maps Into Social Mapping Platform With Collaboration, Ratings And Comments
    After core search, without question Google Maps (including Earth) is the company’s most successful and popular product. And lately Google has taken the product in very interesting directions. Among the most interesting things Google has done with Maps was the launch of My Maps in April of this year. Since…
  • Google AdSense Gains Scroll Arrows, Lets You Slide New Ads Up
    There are dozens of reports across the web that Google is testing a new AdSense ad format that lets you scroll through ads by clicking on arrow buttons….
  • A Holiday Post Mortem For Online Retailers
    If you can believe it, the holidays are almost over. Turkey Day is now long gone, and in less than 2 weeks, the big man in the red suit will be making his way back to the North Pole. Wondering where the time went? Better yet, wondering how you’ll…
  • B2B Web Analytics: The Search For High-Value Prospects
    The objective of B2B search marketing is often to capture lead information through registrations for white papers, case studies, newsletters, free trials, research data, etc. But what about site visitors that don’t take the bait? Does that mean they’re not serious prospects? Of course not. It would be arrogant…
  • Making the Most Of In-House SEO Project Delays
    Natural search teams can get seriously hung up due to the bottlenecks that may exist within organizations of various sizes, preventing them from achieving outstanding organic search results. One type of bottleneck is IT delays that prevent timely implementation of SEO projects. Many times, these delays can’t be avoided….
  • Mahalo Adds The Social Graph To Search
    Everyone’s been talking about how the social graph is the next evolution of search. Search 4.0. The next step forward after Search 3.0′s blended and personalized search. Today, Mahalo is taking that next step and adding a social layer to their search results. Jason Calacanis, Mahalo founder, says that the…
  • How Changes to the Way Google Handles Subdomains Impact SEO
    At Pubcon last week, Matt Cutts mentioned a change in the way Google handles subdomains. To better understand this change and what this means for search marketers, let’s revisit common site structure choices, how they’re handled by Google, and how that impacts SEO….

Search News From Around The Web:

Applications & Portal Features

Business Issues

Conferences

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Other Items

Last 20 Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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