SearchCap: The Day In Search, December 12, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Updates SafeSearch Filter In Image Search

    Google has changed the default behavior of their image search to work similarly to how web search works. Now when you search for less explicit search terms while in image search, Google is more likely to filter out explicit images and set your default SafeSearch filter to the on position. When I searched for the [...]

  • This Year, NORAD Tracks Santa With Microsoft & Bing, Not Google

    Google has been helping the popular NORAD Tracks Santa site locate Santa Claus on Christmas Eve since 2007. But this year, Jolly St. Nick will be tracked on Bing Maps, not Google. NORAD is also pushing an official Windows 8 app. It part of Microsoft being the new lead partner for the site. Goodbye, Google [...]

  • Infected Search Results Jump 80% During Holiday Season

    Chris Larsen from Blue Coat Security shared new statistics on the number of poisoned search results during the holiday shopping season. The new stats show an 80% jump in the number of clicks on infected search results from their last report in August. Specifically, they tracked 13,616 different clicks over 10 days, which is an [...]

  • Reflections On Real-Time Bidding & Search Retargeting In 2012

    Looking back, 2012 was a big year for both real-time bidding (RTB) as well as search retargeting. According to a recent report by eMarketer, RTB display ad spend was estimated to grow 98% in 2012 from 2011 levels. My guess is that many in our industry (me included) feel that estimate is low. As 2012 [...]

  • Remarketing As A Branding Tool For B2B

    Branding in B2B search engine marketing is a constant topic for debate. All B2B marketers realize that online brand awareness and recognition is extremely important, and most marketers already promote their brand via PPC campaigns and organic optimization programs. To increase the effectiveness of your efforts, I also recommend implementing remarketing. A short B2B remarketing [...]

  • Grokr & Expect Labs: More Mobile Search Insurgents Appear

    Just when you thought competition in search was effectively over, it starts to get interesting again. Over the past two weeks I’ve spoken to no less than four companies that say they are trying to reinvent “mobile search” for smartphones or tablets. I would almost guarantee there are more out there as well. These companies [...]

  • Google Introduces WYSIWYG Tool For Structured Data Markup

    Google announced on the Google Webmaster Central blog a new tool that makes it incredibly easy for site owners to markup their pages with structure data. The Data Highlighter tool. The Data Highlighter is a browser based point-and-click tool that lets authorized site owners add rich snippet / structured data markup to their web pages. [...]

  • 12 Top Search Trends To Kick Off 12/12/12 Google Zeitgeist

    Don’t worry, Google’s year in review for 2012 isn’t that predictable for the once in a lifetime calendar event. On the official Google 2012 Zeitgeist website, you’ll find their biggest list ever published, with a total of 838 lists from 55 countries, covering 1.2 trillion searches done worldwide. Digging in deeper, Google has divided the massive [...]

  • Yandex Launches Personalized Search Results For Eastern Europe

    Russia’s leading search engine, Yandex has launched an approach to personalizing search results for users in Russia, Ukraine, Belorus and Kazakhstan, affecting 75-80% of search queries and potentially all of the search results a user sees. Yandex has been testing the approach throughout the last year and found that users click 37% more often on [...]

  • Another Tool Maker Forced To Choose Between AdWords API And Scraped Data

    Last week, search marketing software provider Raven decided to stop using scraped data after Google’s AdWords API team threatened to revoke the company’s token. Now, a second tools provider, Ahrefs, says it, too, will remove functionality that uses scraped data, to maintain access to the AdWords API. A third provider, SEOmoz, has said it has [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

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Local Search & Maps

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SEO & SEM

Video, Music & Image Search

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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