SearchCap: The Day In Search, December 13, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Googler Quits To Build Browser To Block Google Tracking
TechCrunch reports Brian Kennish, a former Googler, quit Google a few weeks ago in order to build a browser that essentially blocks Google from tracking you. He is now actively building Disconnect, “a browser extension for Chrome and Rockmelt that disables multiple third party data tracking while browsing.” Brian explained why he left Google to [...]
- Mobile Searches Grew 130% On Google
Google announced that mobile searches at Google grew 130% year over year based on the third quarter of this year compared to the third quarter of last year. Due to the increase in mobile searching and it being the holiday season, Google said they have added the seller rating extension to AdWords ads on mobile [...]
- How To Fight PPC Campaign Brain Fatigue
December can be a tough month for paid search campaign managers. On one hand, it’s a time to be tightly focused on hour-by-hour tactical engagement with our PPC campaigns to make sure we have a strong holiday selling season to make up for an otherwise lackluster year. At the same time, this is also the [...]
- Hot At Sphinn: Google Map Spam, Is PPC Too Complicated, Decor My Eyes & More
Last week was one of Sphinn’s busiest weeks in quite a while, with almost 50 stories being published to the home page, several good discussion/comment threads, and a lot of activity on Twitter and Facebook. A story about
- Google Latitude App Now Available for iPhone
Google has released Latitude for the iPhone. Now a true mobile app, it was a web app and has been a layer for Google Maps on Android for some time. The new app takes advantage of iPhone 4′s multitasking and can run the background continuously to broadcast your location 24/7. There are also simple and [...]
- Twitter’s Top Trends Of 2010
Twitter released their top Twitter trends of 2010. They have a nice reviews page of trends at yearinreview.twitter.com/trends/. Here is the break down: OVERALL TOP TRENDS Gulf Oil Spill FIFA World Cup Inception Haiti Earthquake Vuvuzela Apple iPad Google Android Justin Bieber Harry Potter & the Deathly Hallows Pulpo Paul NEWS EVENTS Gulf Oil Spill [...]
- TripAdvisor Back From Its Google Vacation
Last week it appeared that hotels reviews site TripAdvisor was blocking Google from showing its content on Places Pages. TripAdvisor never confirmed that it was doing so and Google attributed the absence of TripAdvisor reviews on Places to a technical problem. However what you might call “circumstance evidence,” as well as comments made by TripAdvisor [...]
- YouTube Releases Top Videos & Searches For 2010
YouTube has announced their top watched videos and top search queries. The top watch videos are broken out by major label music videos and excluding major label music videos. First the top search queries: January – haiti February – luge March – eclipse trailer April – ipad May – eminem not afraid June – shakira [...]
- Once Again: Should Google Be Allowed To Send Itself Traffic?
The question of Google’s right to refer traffic to its own sites is once again in the center of policy debate. The European Commission is looking at this issue as part of its larger anti-trust investigation against Google. It’s also a question at the heart of the federal regulatory review of the ITA acquisition. Preferential [...]
- My Holiday Search Marketing Wish List
Ah, the holiday season. Creative refreshes, keyword expansions, bidding up to capture all those credit card-wielding customers. As yet another action-packed holiday season descends upon us, while we light the menorah again and again, exchange gifts and happily hang delicate decorations on the tree, as we make lists and check them twice, I want to [...]
- Judge Grants Google’s & AOL’s Motion To Dismiss Paul Allen Lawsuit
A district court judge in Seattle has granted motions filed by Google and AOL to dismiss a Paul Allen patent infringement lawsuit against those two companies (and others). Judge Marsha Pechman agreed with both Google and AOL, who said that Allen’s lawsuit was too vague. Allen’s patent infringement complaint “failed to identify the infringing products [...]
- Google Webmaster Tools Adds Page-Level Query Data
Google’s Webmaster Tools is taking another step toward becoming a “lite” version of Google Analytics with the announcement today of additional data about search queries that drive traffic to your site and which pages benefit the most from them. There’s a new “Top pages” tab in the Search Queries section of Webmaster Tools, and this [...]
Search News From Around The Web:
- Did Those Yahoo Layoffs Hit Early?, TechCrunch
- Kevin Yen, Director Of Partnerships At YouTube, Leaves Google, paidContent.org
- Twitter to base its new European headquarters in London, Telegraph
- Viacom, FAPL and Amici File Briefs in Viacom v. YouTube Second Circuit Appeal, Eric Goldman
Local, Maps & Mobile
- Exclusive: Navteq acquires Trapster, Autoblog
- Google Adds Smartphone Volume to Mobile Keyword Tool, Natural Search & Mobile SEO Blog
- Picture of the Day: When a Plane Flies Through a Google Maps Satellite Image, The Atlantic
- Directions, the way you want them, Google LatLong
- Google Category Tool Updated, Mike Blumenthal
- How to find directions online (and 50 other things you might want to teach your parents), Google LatLong
Paid Search & Contextual
- Harness the power of predicates in your reports, AdWords API Blog
- More information about how our partners work with advertisers, Inside AdWords
- Even more dynamic ads: Announcing Ad parameters enhancements, AdWords API Blog
- Google Testing Ads Below Gmail Messages, Search Engine Roundtable
- Bing Bing Feature Update: Find and book flights faster with Bing, Bing Search Blog
- Endangered Languages: New Online Database from the World Oral Literature Project, ResourceShelf
- Free E-Books: The Open Library (from The Internet Archive) Launches a Much Improved Online E-Book Reader, ResourceShelf
- History: Digitization Projects: Searchable Database: "Black History Catalogued at New U. of Chicago Website", ResourceShelf
- Latest Ask.com revamp all about answers, CNET News
- New: Redesigned National Archives (U.S.) Web Site is Now Live, ResourceShelf
SEO & SEM
- Local Search Keyword Ranking Results: One Experience, OrangeSoda Blog
- 10 Facebook Pages Every Marketer Should Follow, All Facebook
- Google Launches MILLIONS of Doorway Pages, SEO Book
- Richard Nixon on Google: It is not spam if a Google engineer does it, SEO Book
- Visualize your PageRank, PeteSearch
- Google Webmaster Tools Notice of Detected Doorway Pages, Search Engine Roundtable
- Google: Toolbar PageRank Won’t Change Crawling, Indexing or Rankings, Search Engine Roundtable
- Healthy, holistic measurement of your SEO copywriting success, SEO Copywriting
- How to Do SEO Cheap, SEOmoz
- Steve Ballmer’s Breakfast With Twitter, Forbes
- Bigger, better, and more reliable. LinkedIn’s new data center in Los Angeles!, The LinkedIn Blog
- Now Available: World Map of Social Networks (December 2010 Update), ResourceShelf
Video, Music & Image Search
- How to easily share photos online (and 52 other things you might want to teach your parents), Google Photos Blog
- Welcome to YouTube Trends, YouTube Trends
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Facebook Wrestles With Free Speech and Civility – Facebook’s decision in the WikiLeaks matter illustrates the complexities that the company grapples with, on issues as diverse as that controversy, verbal bullying among teenagers, gay-baiting and religious intolerance.
- Google creates, indexes, and ranks millions of doorway pages with scraped content – Violating its very own quality guidelines, so Aaron Wall reports, Google launched literally megatons of thin cookie cutter pages at deskbar.google.com. Following the tradition, Google's Webspam team is now up to penalize this subdomain. Or maybe they just hang, draw and quarter the webmaster who forgot to add a line to http://www.google.com/robots.txt …
- Tutorial: How-to Add/Embed Video On A LinkedIn Profile Page – Easy to follow tutorial from Grant Crowell on how to add video to your LinkedIn profile. If you didn't even know you could do such a thing, this tutorial is for you!
- Once Again: Should Google Be Allowed To Send Itself Traffic? – Greg Sterling sets the records straight. He analyzes the European Commission's anti-trust investigation against Google. He concludes "When any single company becomes too powerful or gains too much control over a market segment governments should look carefully to see if any manipulation or bad behavior is going on. However, in my mind the Google Places algorithm ain’t it."
- When’s the Best Time to Publish Blog Posts? – Data from Dan Zarella of Hubspot about when is the best day of the week, time of day to publish a blog post, if you are looking for the post to retweeted or shared on Facebook.
- How To Block All Facebook Widgets & Buttons Throughout The Web – There may be actually more than one reason for you to want to block Facebook widgets you see on almost any webpage you land on. In this article, Ann Smarty walks you through how it can be accomplished.
- Is WikiLeaks the Beginning of a New Form of Media? – As WikiLeaks continues to release classified diplomatic cables, and fights to remain online and solvent, it’s becoming increasingly clear what’s happening has less to do with WikiLeaks itself, and more to do with what seems to be a new form of media emerging: not a news or journalism entity specifically, but a kind of media middleman that exposes secret or undiscovered information, which can then become a source of news. Could WikiLeaks — and similar efforts it appears to be spawning — become a crucial new part of the digital media ecosystem?
- Aron Pilhofer and Jennifer Preston on the new shape of social in The New York Times’ newsroom – Good article on the evolution of how The New York Times is approaching social media in the newsroom. An expanded Interactive News division will take a "journo-hacker" approach to better incorporating tools and technology into the process.
- The Revolution Will Be Streamed — Operation Payback: Protest or War? – An argument that the online actions taken by Wikileaks supporters are a groundbreaking form of social protest.
- Social Media, Smart Phones and the Judicial System – The explosion of blogging, tweeting and other online diversions has reached into U.S. jury boxes, raising serious questions about juror impartiality and the ability of judges to control courtrooms.
- Does a Perfect Link Profile Look Too Perfect? Why You Shouldn’t Ignore Nofollow Links! – Perhaps you shouldn't always strive for perfection when link building, a few imperfect nofollow links might help to make your link profile appear more natural.
- Just Who Do You Think You’re Talking To? Owning Up To Women – Whether you open TweetDeck to Tweet your latest offer or are update your company’s Facebook page, chances are you’re talking to a woman.
- The Secrets Behind Blekko's Search Technology – Blekko has a refreshingly different interface to search, and a generous data-sharing philosophy, but what I didn't realize was how innovative its underlying technology is. Last week I sat down with CEO Rich Skrenta and CTO Greg Lindahl, and they took me on a fascinating tour of the system they've built.
(Some images used under license from Shutterstock.com.)
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