SearchCap: The Day In Search, December 15, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Yahoo Showing Local Results On Non-Local Queries

    Following in others’ footsteps, Yahoo says it’s now showing its local shortcut on certain queries that don’t include a local modifier. When you search for the name of a business, or a local business category, Yahoo will show the local shortcut if it believes the search has local intent. For me, typing “pizza” into Yahoo’s [...]

  • Linkable Asset Inventory: A Starting Point For New Link Building Campaigns

    What is it about your website (or your organization) that is truly linkable? What’s the most effective way to structure a link building campaign? What is the most effective first task for a link builder? By creating an inventory of link building assets, you lay the foundation for a sustainable link building campaign, whether you’re a [...]

  • The L. L. Zamenhof Google Logo

    The Google home page is featuring a logo for the 150th birthday of L. L. Zamenhof. L. L. Zamenhof is known for inventing a constructed language designed for international communication known as Esperanto. According to Wikipedia, Esperanto is used by 100,000 and 2 million speakers for over a century and has 1,000 native [...]

  • Page Load Speed & The Local Hosting Issue

    Does local hosting matter for rankings internationally? Will it be even more significant after page load speed becomes part of the Google algorithm? Is there a one-size-fits-all solution?

  • Supporting A Global Brand Campaign With Paid Search, Part 3

    If you’ve been around me you’ve probably heard me say this, but it bears repeating: As soon as you, the marketer, pay for a search click, someone will want to know what you got for it. This means that you will need effective ways to both optimize and report out results on your campaign. This [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Other Items

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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