SearchCap: The Day In Search, December 17, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • SMX West Keynotes Focus On "Future of Search"
    It’s probably no shock that the keynotes at Search Marketing Expo – SMX West in Santa Clara in February are going to be about the future of search marketing and technologies. SearchEngineLand’s own Danny Sullivan will kick off SMX West with "Search 3.0, Search 4.0 and Beyond." He’ll discuss the…
  • Google Reader Gets Social With Friends Shared Items
    Google’s made a significant move toward trying to have a Facebook-like news feed and beef up its social networking aspirations by integrating Google Talk / Gmail contacts with Google Reader. I’d seen the discussion earlier, but after now experiencing it first-hand, it’s kind of scary that it isn’t more opt-in…
  • Google’s Eric Schmidt Explains Google’s Culture In An Era Of "Instant Information"
    Eric Schmidt does a short interview of sorts in the New York Times in which he discusses how Google and its culture are responding to the age of "instant information" and relentless technological change. It’s a short and interesting piece….
  • Google, "The Cloud" And The Future Of Computing
    In this corner, with a $214 billion market cap, is Google and "The Cloud" (and partners like IBM). In the other, weighing in at $327 billion, is Microsoft and the PC desktop. This is the theme of a Sunday New York Times piece about the high-stakes future of computing. The…
  • Google Knol: Competitors Respond & Time To Limit The Aggregators?
    Last week, our Google Knol – Google’s Play To Aggregate Knowledge Pages article covered the Wikipedia-like Google Knol product that Google is testing and may release in a few months. In that article, I noted how Knol was aimed squarely at services like Wikipedia, Yahoo Answers, Mahalo and Squidoo. Since…
  • Google Unifying And Putting More Emphasis On "Profiles"
    Google Operating System discusses the integration of Google Profiles into most Google services and products and the unification of disparate profiles into a single master profile. Whether and how this might ultimately be integrated with Google’s newly reinvigorated social network, Orkut, is unclear. Although they are much less extensive, Profiles…
  • Will Google Have Trouble Finding A New CFO?
    In August Google CFO George Reyes announced that he was retiring. Reyes joined Google in 2002 and was the executive who helped the company through its IPO and subsequent growth. Forbes now estimates his stock is worth more than $200 million. The same article in Forbes also speculates that Google…
  • Anatomy & Optimization Of A Local Business Profile
    Many local companies depend upon their information’s presence in various directories in order to advertise themselves, and the basic instrument of these marketing efforts is the Business Profile. The majority of businesses out there pay little attention to these beyond wanting their name, address and phone numbers to be…
  • Nominate Us For The 2007 Search Blog Awards (Please!)
    Loren Baker and Search Engine Journal are once again holding nominations for the annual Search Blog Awards. The categories are below, and we’ll happily accept your nomination for any you find relevant. In particular, if you’d especially liked a particular blog post on Search Engine Land, we’d encourage you to…
  • Introduction To Trusted Source Link Streams
    Whenever I begin a link building and content publicity project, I start with research. One of the areas I research is trusted sources. The type of trusted sources I am referring to are those people that have already shown an interest in the topic of the site I’m building…

Search News From Around The Web:

Applications & Portal Features

Business Issues


Link Building

Local, Maps & Mobile

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Other Items

Last 20 Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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