SearchCap: The Day In Search, December 17, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West Keynotes Focus On "Future of Search" It’s probably no shock that the keynotes at Search Marketing Expo – SMX West in Santa Clara in February are going to be […]

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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

  • SMX West
    Keynotes Focus On "Future of Search"

    It’s probably no shock that the keynotes at Search Marketing Expo – SMX West
    in Santa Clara in February are going to be about the future of search
    marketing and technologies. SearchEngineLand’s own Danny Sullivan will kick
    off SMX West with "Search 3.0, Search 4.0 and Beyond." He’ll discuss the…
  • Google Reader
    Gets Social With Friends Shared Items

    Google’s made a significant move toward trying to have a Facebook-like news
    feed and beef up its social networking aspirations by integrating Google Talk
    / Gmail contacts with Google Reader. I’d seen the discussion earlier, but
    after now experiencing it first-hand, it’s kind of scary that it isn’t more
    opt-in…
  • Google’s Eric
    Schmidt Explains Google’s Culture In An Era Of "Instant Information"

    Eric Schmidt does a short interview of sorts in the New York Times in which he
    discusses how Google and its culture are responding to the age of "instant
    information" and relentless technological change. It’s a short and interesting
    piece….
  • Google, "The
    Cloud" And The Future Of Computing

    In this corner, with a $214 billion market cap, is Google and "The Cloud" (and
    partners like IBM). In the other, weighing in at $327 billion, is Microsoft
    and the PC desktop. This is the theme of a Sunday New York Times piece about
    the high-stakes future of computing. The…
  • Google Knol:
    Competitors Respond & Time To Limit The Aggregators?

    Last week, our Google Knol – Google’s Play To Aggregate Knowledge Pages
    article covered the Wikipedia-like Google Knol product that Google is testing
    and may release in a few months. In that article, I noted how Knol was aimed
    squarely at services like Wikipedia, Yahoo Answers, Mahalo and Squidoo.
    Since…
  • Google Unifying
    And Putting More Emphasis On "Profiles"

    Google Operating System discusses the integration of Google Profiles into most
    Google services and products and the unification of disparate profiles into a
    single master profile. Whether and how this might ultimately be integrated
    with Google’s newly reinvigorated social network, Orkut, is unclear. Although
    they are much less extensive, Profiles…
  • Will Google
    Have Trouble Finding A New CFO?

    In August Google CFO George Reyes announced that he was retiring. Reyes joined
    Google in 2002 and was the executive who helped the company through its IPO
    and subsequent growth. Forbes now estimates his stock is worth more than $200
    million. The same article in Forbes also speculates that Google…
  • Anatomy &
    Optimization Of A Local Business Profile

    Many local companies depend upon their information’s presence in various
    directories in order to advertise themselves, and the basic instrument of
    these marketing efforts is the Business Profile. The majority of businesses
    out there pay little attention to these beyond wanting their name, address and
    phone numbers to be…
  • Nominate Us For
    The 2007 Search Blog Awards (Please!)

    Loren Baker and Search Engine Journal are once again holding nominations for
    the annual Search Blog Awards. The categories are below, and we’ll happily
    accept your nomination for any you find relevant. In particular, if you’d
    especially liked a particular blog post on Search Engine Land, we’d encourage
    you to…
  • Introduction To
    Trusted Source Link Streams

    Whenever I begin a link building and content publicity project, I start with
    research. One of the areas I research is trusted sources. The type of trusted
    sources I am referring to are those people that have already shown an interest
    in the topic of the site I’m building…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Conferences

Link Building

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Other Items

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Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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