SearchCap: The Day In Search, December 17, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West Keynotes Focus On "Future of Search" It’s probably no shock that the keynotes at Search Marketing Expo – SMX West in Santa Clara in February are going to be […]
Danny Sullivan on December 17, 2007 at 2:04 pm | Reading time: 7 minutes
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
- SMX West
Keynotes Focus On "Future of Search"
It’s probably no shock that the keynotes at Search Marketing Expo – SMX West
in Santa Clara in February are going to be about the future of search
marketing and technologies. SearchEngineLand’s own Danny Sullivan will kick
off SMX West with "Search 3.0, Search 4.0 and Beyond." He’ll discuss the… - Google Reader
Gets Social With Friends Shared Items
Google’s made a significant move toward trying to have a Facebook-like news
feed and beef up its social networking aspirations by integrating Google Talk
/ Gmail contacts with Google Reader. I’d seen the discussion earlier, but
after now experiencing it first-hand, it’s kind of scary that it isn’t more
opt-in… - Google’s Eric
Schmidt Explains Google’s Culture In An Era Of "Instant Information"
Eric Schmidt does a short interview of sorts in the New York Times in which he
discusses how Google and its culture are responding to the age of "instant
information" and relentless technological change. It’s a short and interesting
piece…. - Google, "The
Cloud" And The Future Of Computing
In this corner, with a $214 billion market cap, is Google and "The Cloud" (and
partners like IBM). In the other, weighing in at $327 billion, is Microsoft
and the PC desktop. This is the theme of a Sunday New York Times piece about
the high-stakes future of computing. The… - Google Knol:
Competitors Respond & Time To Limit The Aggregators?
Last week, our Google Knol – Google’s Play To Aggregate Knowledge Pages
article covered the Wikipedia-like Google Knol product that Google is testing
and may release in a few months. In that article, I noted how Knol was aimed
squarely at services like Wikipedia, Yahoo Answers, Mahalo and Squidoo.
Since… - Google Unifying
And Putting More Emphasis On "Profiles"
Google Operating System discusses the integration of Google Profiles into most
Google services and products and the unification of disparate profiles into a
single master profile. Whether and how this might ultimately be integrated
with Google’s newly reinvigorated social network, Orkut, is unclear. Although
they are much less extensive, Profiles… - Will Google
Have Trouble Finding A New CFO?
In August Google CFO George Reyes announced that he was retiring. Reyes joined
Google in 2002 and was the executive who helped the company through its IPO
and subsequent growth. Forbes now estimates his stock is worth more than $200
million. The same article in Forbes also speculates that Google… - Anatomy &
Optimization Of A Local Business Profile
Many local companies depend upon their information’s presence in various
directories in order to advertise themselves, and the basic instrument of
these marketing efforts is the Business Profile. The majority of businesses
out there pay little attention to these beyond wanting their name, address and
phone numbers to be… - Nominate Us For
The 2007 Search Blog Awards (Please!)
Loren Baker and Search Engine Journal are once again holding nominations for
the annual Search Blog Awards. The categories are below, and we’ll happily
accept your nomination for any you find relevant. In particular, if you’d
especially liked a particular blog post on Search Engine Land, we’d encourage
you to… - Introduction To
Trusted Source Link Streams
Whenever I begin a link building and content publicity project, I start with
research. One of the areas I research is trusted sources. The type of trusted
sources I am referring to are those people that have already shown an interest
in the topic of the site I’m building…
Search News From Around The Web:
Applications & Portal Features
-
Features that Just Work, Google Operating System -
What To Do When Your Gmail or Google Account is Hacked, Digital
Inspiration -
Go Go Open Source Gadgets!, Official Google Gadgets API Blog -
Google Gadget Syndication Directory – Live for New Google Toolbar, SEOish - New version of the Google
Talk client disables voicemail and more, Googling Google -
Google revs up security play, InfoWorld -
Higley schools mull Google partnership, Arizona Republic -
Welcome to our new blog, Official Google Notebook Blog
Business Issues
-
Google gonna find out who’s been naughty or nice, Blogboing - Google’s Vint
Cerf Interviewed, Google Blogoscoped
Conferences
Pubcon 2007 Nuggets, Scott Hendison- SES
in the New Year; New York, London and Everywhere Else, SES Blog -
Search Insider Summit: Capitalizing on Universal Search, Marketing Pilgrim -
Search Insider Summit: Search Ad Intelligence from Microsoft, Marketing
Pilgrim -
SIS Session: Microsoft New Keyword Services Platform, Online Marketing
Blog
Link Building
-
Here’s Why I Won’t Quit My Link Building Job, Search Engine Guide -
Paid Reviews Examples by Matt Cutts and Paid Links, Search Engine Journal -
Before I deal the FUD, "I’m going to ask you to put on your regular user hat",
Andy Beard
Local, Maps & Mobile
-
<code>ExtInfoWindow</code> 1.0: Ajax powered, CSS customization, Google
Maps API Blog -
Maps from another world, Google Maps API Blog -
Big December Imagery Update for Google Earth, Google Earth Blog
Paid Search & Contextual
-
Yahoo Search Marketing – "We Know We Suck", ShoeMoney -
Google’s Latest Search: More CPG Advertisers, BrandWeek - Interview of Frank
Schilling, the World Famous Domain Investor, SEO Book -
Ruin Your PPC Campaigns With Analytics*, Search Marketing Gurus -
The Benefits of Using Benefit-Driven Ad Texts: What’s in Your Tackle Box?,
PPC Hero - AdSense Reports
Not Sorting Properly, Search Engine Roundtable - B2B
Marketing, Road Rules for Content Advertising – Search Engine Watch,
Search Engine Watch
Searching
-
Fears mount over internet privacy, Times Online - Ivy League school
joins Google project, Daily Herald -
Yahoo Launches Dashboard For 2008 Elections, TechCrunch - hakia Search Traffic Profile in
2007, Hakia Blog -
Google Is All About Large Amounts of Data, Google Operating System - Yahoo Search
Removes Numbers on Search Results, Search Engine Roundtable
Sep Kamvar and Eric Enge Talk About Personalization, Stone Temple
SEM Industry
-
SEO 101: Obligatory 100th Episode Outtakes and Bloopers, Cshel -
We Will Not Make Editorial Judgements, But We Desire to Rank Our Content #1,
SEO Book - Why
Are Companies Giving Up On SEO and Forcing SEM?, SEM Geek - A Career in
SEO? Bad Move., www.allthingssem.com
SEO & SEM
- Team DMOZ, DMOZ
Blog -
11 Steps to Successful SEO for Your Business, Search Engine Journal
International Keyword Research Tool : SEO Book.com, SEO Book-
Google Webmaster Tools Content Analysis shows Google breaks the rules,
Joost de Valk -
Matt video: ALT attributes for images, Matt Cutts -
Rewriting the Beginner’s Guide: Part 4 Continued – Keyword Usage , SEOmoz - Google December
’07 PageRank Update?, Search Engine Roundtable
Social Media
-
Changing What You Want to Get Out of Social Media, Search Engine Guide -
Promote Your OpenSocial Meetup on our Calendar, OpenSocial API Blog -
Social Media Rules are Meant to be Broken, Marketing Pilgrim -
T-Mobile Mix-Up Was Technical, Twitter Blog -
On Facebook, Scholars Link Up With Data, New York Times
Top 10 Tips for New Bloggers From Original Blogger Jorn Barger, Wired- A
Review of the New Digg Images and Universal Taxonomy Implementation,
Techipedia
Video, Music & Image Search
- Google
Video Homepage Redesign, Googlified -
YouTube Visualization for Discovering Related Videos, Google Operating
System - Site Update 12/12,
YouTube Blog -
Why Lane Hartwell Popped the ‘Here Comes Another Bubble’ Video, Wired
Web Analytics
-
Jonathan Mendez’s Blog: Top 10 Multivariate , Jonathan Mendez’s Blog
Other Items
Google vs eBay Netball Rematch, Googlified-
Andrew R H Girdwood: Yahoo rolls out animated logos for Christmas,
blog.arhg.net
Last 20 Hot Items From Sphinn, Our Social
News Sharing Site:
- Cornwallseo.com Makes Time
Magazine - Google Playing Dumb
- 3 Types of Social Media Marketers,
Guess Who’s Winning - RSS Analytics: How To Analyze Your
Feed’s Growth - Twittle-Twattle
- ’twas The Web Before Christmas
- How to Develop the Habit of
Writing Posts in Advance - How Does Google Work?
- The "Digg-Effect" VS The
"CNN-Effect" - Don’t Get Jacked by Social Media “Lessers”
- Building an Online Empire: 16
Types of Websites You Can Create for Profit - Blog Metrics for wordpress by
Joost de Valk - 15 Amazing Women in Blogging
- Link Value Factors And Why Eric
Ward Needs Help - Google sees own shadow, jumps
overboard - 21 Questions to Ask When Buying a
Web Business - Diggers Not Shouting So Loud?
- Google Trends Works For SEO
- Facebook IS no more…
- Throwing Out the Social Media
Rulebook
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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