SearchCap: The Day In Search, December 2, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing Maps Steals The Cool Crown From Google

    Microsoft has had a collection of mapping tools and assets that haven’t been fully utilized or received the play (or usage) of Google Maps. But in an announcement today Bing Maps breaks new ground in online mapping even as it plays a bit of catch up with Google. First, Bing Maps is introducing “Street Side” in [...]

  • Google Adds Googlebot-News User Agent To Allow Blocking Google News

    Google announced they have added a new supported user agent that can be used to block Google from indexing stories specifically on Google News. You can now specific the user agent Googlebot-News in your robots.txt file to exclude documents from being crawled and displayed in Google News. Google has several user agents for controlling how [...]

  • Q4 Search Engine Marketing: The Highs, The Lows & Giving Back

    The most wonderful time of the year is upon us, the fourth quarter. For search engine marketers focused on retail this is their time to shine, but for others (like travel), Q4 is the low season. Whether Q4 is a good time for you to do some SEM house cleaning, or to fire it up [...]

  • 3 Tips to Ensure B2B Content Gets SEO-friendly Citations

    Increasing the external links to your website is one of the most important elements of a successful optimization strategy. They can boost your rankings in the search results, drive traffic, and increase your presence across the Web. But securing external links can be a challenge. That’s why it’s important to explore every opportunity to acquire [...]

  • Yahoo To Integrate Properties With Facebook Connect

    Yahoo announced on their blog and press area that Yahoo will integrate their properties with Facebook Connect at a pretty massive level. The Yahoo announcement reads: Yahoo! Inc. today announced further integration with Facebook that unites social experiences from across the Web to provide a place for consumers to enjoy meaningful content and stay in [...]

  • Build Your Brand With Powerful Blogger Outreach Tactics

    These days it’s rare to find a brand, blogger or CEO that does not monitor his or her reputation by Google Alert or other hair trigger mechanism. Training your feed’s content-creation team to exploit this new reality for systematic blogger outreach can yield terrific results over time with very little added cost. Read [...]

  • Geo Data Added To Google Search Results

    It was just a couple weeks ago that Google confirmed the addition of breadcrumb information in place of URLs for some search results. Today, Google has announced another change to the green URL line: In some cases, “region tags” — geographic information about the web site — will appear next to the URL. Google shares [...]

  • Google Supersizes Images In Universal Search

    In a brief blog post this afternoon, Google has introduced a new layout for displaying images in universal search results on Rather than a single row of equal-sized images, some searches may produce a single, supersized image next to two rows of regularly-sized images. Here’s what the image results look like currently on a search [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Web Analytics

Other Items

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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